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The purpose of this template is to help you develop return-on-marketing-investment (ROMI) indices (indices of your expected results) for each type of marketing based either on return on marketing investment (ROMI) or on margin (mROMI).
Source: Targeted Budgeting Tool Excel document
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Targeted Budgeting Tool
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Tag(s): Marketing Budget
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Upload date (first version): Apr 19, 2016
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