Why is Apple such a pervasive brand?
If they had a secret recipe for how they do their marketing, wouldn’t you like to be a fly on that boardroom wall?
Well, fortunately for you and me, Apple isn’t exactly secretive about their marketing strategies. These strategies are present for all to see, and if we don’t learn from the best, we can never hope to achieve the same level of success.
First, there’s a clear purpose in what they produce, claim and advertise. Apple doesn’t beat around the bush about why you should use their products. In fact, it’s the first thing they tell you in their ads!
Your takeaway lesson? Act with a purpose or don’t act at all.
Second, Apple adheres to a strict principle of simplicity. They want you to understand that convenience and minimalism are the keys to the lifestyle they’re selling you.
Your takeaway lesson? Keep it simple, Super simple!
Finally, Apple believes that unless they offer something different to their users, they may as well not do business at all. Everything about Apple is unique. They don’t conform to the norms of their industry—but instead set the trends for others to follow.
So, let’s look at the three basic principles in this infographic by The Website Group that dictate all of Apple’s marketing decisions and see what we can learn from each.