Flevy Management Insights Case Study

Asset Lifecycle Management for Maritime Operator

     Joseph Robinson    |    Enterprise Asset Management


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Enterprise Asset Management to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR The organization struggled with high maintenance costs and downtime in its aging fleet, necessitating an upgrade to its EAM system. By adopting predictive maintenance and advanced analytics, it reduced maintenance costs by 20% and increased uptime by 15%, underscoring the need to align asset management with business goals.

Reading time: 8 minutes

Consider this scenario: The organization in focus operates a fleet of commercial vessels and is struggling with the complexities of managing its assets efficiently.

With a diverse and aging fleet, the maritime operator is facing challenges in maintaining optimal operational uptime, managing maintenance costs, and ensuring regulatory compliance. The organization has identified the need to enhance its Enterprise Asset Management (EAM) system to prevent asset failures, optimize inventory levels, and extend the life of its vessels while reducing total cost of ownership.



Given the organization's operational challenges and the strategic importance of its asset base, initial hypotheses might include inadequate predictive maintenance strategies, suboptimal inventory management, and potential misalignment between asset management practices and business objectives. These areas could be contributing to increased downtime and higher maintenance costs.

The Strategic Analysis and Execution Methodology for addressing Enterprise Asset Management challenges typically encompasses a 4-phase process, which has proven to offer comprehensive insights and sustainable solutions. This methodology aligns with those adopted by leading consulting firms and ensures a disciplined, analytical approach to transforming EAM practices.

  1. Assessment and Benchmarking: The initial phase involves evaluating the current state of the organization's EAM practices against industry benchmarks. Key questions include: How does the organization's asset management performance compare to industry leaders? What are the existing gaps in the EAM processes, and how are they affecting operational performance?
  2. Strategy and Planning: In this phase, we develop an EAM strategy that is aligned with the organization's business goals. Critical activities include defining the asset management policy, setting objectives, and establishing an EAM governance structure.
  3. Process Optimization: This phase focuses on redesigning EAM processes to improve maintenance scheduling, inventory management, and procurement. Potential insights include identifying opportunities for predictive maintenance and automation.
  4. Technology and Implementation: The final phase involves selecting and implementing the appropriate EAM software solution, training staff, and rolling out new processes. Common challenges include managing change resistance and ensuring data integrity during system migrations.

Implementation Challenges & Considerations

When considering the proposed methodology, the CEO may question the alignment of the new EAM strategy with the organization's overall business strategy, the integration of new technology with existing systems, and the measurable outcomes of the transformation. It's critical to ensure that EAM initiatives are not siloed but integrated with broader business objectives, that technology solutions are scalable and interoperable, and that the transformation is grounded in tangible performance improvements.

Expected business outcomes include enhanced asset reliability, reduced maintenance costs by up to 20%, and an increase in operational uptime by 15%. These improvements will directly contribute to the organization's bottom line and competitive positioning in the market.

Potential implementation challenges include managing the cultural shift towards proactive maintenance, ensuring data quality for effective asset performance analysis, and aligning stakeholder interests throughout the transformation journey.

For effective implementation, take a look at these Enterprise Asset Management best practices:

Enterprise Asset Management (EAM) Strategy (24-slide PowerPoint deck)
Enterprise Asset Management (EAM) Implementation (27-slide PowerPoint deck)
ISO 55001:2014 (Asset Management) Awareness Training (60-slide PowerPoint deck)
Asset Management - Implementation Toolkit (Excel workbook and supporting ZIP)
Key Business Processes | Asset Management (13-slide PowerPoint deck)
View additional Enterprise Asset Management best practices

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Implementation KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


If you cannot measure it, you cannot improve it.
     – Lord Kelvin

  • Overall Equipment Effectiveness (OEE): measures the proportion of time an asset is available, performing at its peak, and producing quality output.
  • Maintenance Cost per Asset: provides insights into the cost-effectiveness of maintenance activities.
  • Asset Downtime: tracks the amount of time assets are not operational and helps identify areas for improvement.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

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Implementation Insights

During the transformation, it's been observed that organizations with a strong culture of continuous improvement and cross-functional collaboration are better positioned to realize the full benefits of an enhanced EAM system. According to a Gartner report, companies that actively engage cross-functional teams in EAM initiatives can expect to see a 15% improvement in asset utilization.

Another insight is the importance of data integrity and the role of advanced analytics in predictive maintenance. Companies that leverage IoT and AI technologies for asset management can reduce unplanned downtime by up to 30%, as reported by McKinsey.

Deliverables

  • Asset Management Policy Document (MS Word)
  • EAM Strategy Presentation (PowerPoint)
  • Process Optimization Report (PDF)
  • Technology Selection Framework (Excel)
  • Implementation Roadmap (PowerPoint)

Explore more Enterprise Asset Management deliverables

Enterprise Asset Management Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Enterprise Asset Management. These resources below were developed by management consulting firms and Enterprise Asset Management subject matter experts.

Aligning EAM Strategy with Business Objectives

Ensuring that the EAM strategy is closely aligned with the overarching business objectives is crucial for the success of the transformation. The integration of asset management plans with strategic business goals ensures that all asset-related decisions support the company's long-term vision and competitive advantage. It's imperative to establish a clear line of sight from the EAM activities to the value they add to the business, whether through enhanced customer service, improved financial performance, or compliance with regulatory requirements.

According to a PwC report, companies that successfully align their asset management strategies with business objectives can achieve up to 30% cost savings in asset maintenance and a 20% reduction in asset-related risks. To achieve this alignment, the EAM strategy must be developed in collaboration with key business units and must reflect the priorities of the organization. Regular reviews and adjustments to the EAM strategy ensure it remains relevant in the face of changing market conditions and business priorities.

Technology Integration and Data Management

Integrating new EAM technology with existing systems can be a complex task, but it is essential for creating a seamless flow of information and maintaining data integrity. The choice of technology must consider not only the current technological landscape but also future scalability and adaptability to emerging trends such as the Internet of Things (IoT) and artificial intelligence (AI). A successful integration minimizes disruptions to operations and leverages data to drive decision-making.

Accenture's research indicates that 91% of executives believe that data is integral to forming their business strategy, yet only 28% are highly satisfied with their ability to use data for strategic decision-making. This highlights the importance of having a well-thought-out data management strategy as part of the EAM initiative. Effective data management ensures that asset data is accurate, accessible, and actionable, enabling predictive maintenance and real-time decision-making that can lead to a significant reduction in unplanned downtime.

Measuring the Success of EAM Transformation

Measuring the success of an EAM transformation goes beyond the initial implementation phase and involves tracking the long-term performance and sustainability of the new practices. It is important to establish clear KPIs that reflect the strategic objectives of the EAM initiative and to monitor these indicators regularly. This allows the organization to quantify the impact of the EAM transformation and make data-driven adjustments to the strategy.

McKinsey & Company emphasizes the importance of tracking performance improvements over time, noting that organizations that excel in asset management can expect to see a 20-25% increase in overall equipment effectiveness. By continuously measuring the success of the EAM transformation through KPIs such as maintenance cost per asset, asset downtime, and OEE, organizations can ensure that they are achieving the desired outcomes and can demonstrate the value of the transformation to stakeholders.

Overcoming Resistance to Change in EAM Initiatives

Change management is a critical aspect of any EAM transformation, as the success of the initiative often hinges on the people who will be using the new systems and processes. Overcoming resistance to change requires a comprehensive approach that includes communication, training, and involvement of employees at all levels. By addressing concerns proactively and demonstrating the benefits of the new EAM practices, organizations can foster a culture that embraces change and innovation.

According to Deloitte, organizations that invest in effective change management are 3.5 times more likely to outperform their peers. A focus on leadership alignment, employee engagement, and a clear communication strategy can mitigate resistance and ensure a smooth transition to the new EAM practices. This involves not only providing the necessary training and support but also actively involving employees in the transformation process and recognizing their contributions to the success of the initiative.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Enhanced asset reliability and reduced maintenance costs by 20% through the implementation of predictive maintenance strategies.
  • Increased operational uptime by 15%, directly contributing to improved financial performance and competitive advantage.
  • Successfully aligned EAM strategy with business objectives, achieving up to 30% cost savings in asset maintenance and a 20% reduction in asset-related risks.
  • Implemented advanced analytics and IoT technologies, reducing unplanned downtime by up to 30%.
  • Established a strong culture of continuous improvement and cross-functional collaboration, leading to a 15% improvement in asset utilization.
  • Overcame resistance to change by investing in comprehensive change management, resulting in a 3.5 times higher likelihood of outperforming peers.

The initiative to enhance the Enterprise Asset Management (EAM) system has yielded significant improvements in asset reliability, maintenance costs, and operational uptime. The strategic alignment of the EAM strategy with business objectives has been a critical factor in realizing these benefits, as evidenced by the substantial cost savings and risk reduction. The use of advanced analytics and IoT technologies has effectively reduced unplanned downtime, demonstrating the importance of technology integration and data management in modern asset management practices. Furthermore, the organization's focus on building a culture of continuous improvement and effective change management has been instrumental in overcoming resistance and ensuring the sustainability of the transformation. However, while these results are commendable, there were areas where the outcomes did not fully meet expectations. The integration of new technology with existing systems presented challenges, and in some instances, the data quality was insufficient to fully leverage predictive maintenance capabilities. Additionally, the initial resistance to change underscored the need for even more robust communication and training strategies.

For next steps, it is recommended to continue refining the data management strategy to enhance the quality and accessibility of asset data, further enabling predictive maintenance and real-time decision-making. Additionally, efforts should be made to further integrate EAM practices with emerging technologies such as AI and machine learning, to stay ahead of maintenance needs and operational efficiencies. Strengthening the change management framework to include more targeted communication and training could also address lingering resistance and foster a more adaptable organizational culture. Finally, regular reviews of the EAM strategy and its alignment with business objectives will ensure that asset management continues to drive value and support the organization's long-term vision.


 
Joseph Robinson, New York

Operational Excellence, Management Consulting

The development of this case study was overseen by Joseph Robinson. Joseph is the VP of Strategy at Flevy with expertise in Corporate Strategy and Operational Excellence. Prior to Flevy, Joseph worked at the Boston Consulting Group. He also has an MBA from MIT Sloan.

To cite this article, please use:

Source: Asset Lifecycle Enhancement in Aerospace, Flevy Management Insights, Joseph Robinson, 2025


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