Want FREE Templates on Strategy & Transformation? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.







Flevy Management Insights Case Study
Customer Satisfaction Enhancement in Aerospace Services


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Customer Satisfaction to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

Reading time: 6 minutes

Consider this scenario: An aerospace services firm specializing in the maintenance, repair, and overhaul (MRO) of commercial aircraft has observed a steady decline in customer satisfaction ratings.

While the organization maintains rigorous safety standards and technical proficiency, feedback indicates that clients are dissatisfied with service responsiveness and turnaround times. In the face of increasing competition and the rise of digital service platforms, the organization recognizes the need to transform its customer service operations to better meet client expectations and to sustain market share.



Initial evaluation of the aerospace services firm's customer satisfaction decline suggests a few hypotheses. The first is that inefficient workflow processes may be causing unnecessary delays in service delivery. A second hypothesis could be that the communication channels between the organization and its clients are not effectively managed, leading to misaligned expectations and client dissatisfaction. Lastly, there might be a lack of client-centric culture within the organization, affecting service quality and responsiveness.

Strategic Analysis and Execution

A proven 5-phase consulting methodology will be employed to systematically improve Customer Satisfaction. By leveraging this structured process, the organization can anticipate tangible benefits in customer loyalty, operational efficiency, and competitive advantage. This process is widely adopted by leading consulting firms to ensure a comprehensive and effective approach to client engagements.

  1. Diagnostic Assessment: The initial phase involves a thorough assessment of current customer service processes, tools, and strategies. Key questions include: What are the existing service delivery workflows? How do clients perceive the organization's services? What are the communication touchpoints with clients?
  2. Customer Journey Mapping: This phase focuses on understanding the end-to-end customer experience. Key activities include mapping out all customer interactions and identifying pain points and moments of truth. The insights gathered here will highlight opportunities for enhancing customer satisfaction.
  3. Operational Redesign: In this phase, the aim is to redesign the service delivery and communication processes based on insights from the previous phases. The focus will be on streamlining workflows, improving response times, and enhancing the quality of client interactions.
  4. Change Management & Training: Implementing the redesigned processes will require a concerted effort in change management. This phase includes developing training programs and internal communication to foster a customer-centric culture among staff.
  5. Performance Monitoring & Continuous Improvement: The final phase involves establishing KPIs to monitor improvements and ensure that changes lead to sustained enhancements in customer satisfaction. This includes setting up feedback loops for continuous improvement.

Learn more about Customer Service Change Management Customer Experience

For effective implementation, take a look at these Customer Satisfaction best practices:

ISO 10002:2018 (Complaints-handling) Awareness Training (60-slide PowerPoint deck)
The Net Promoter Score (NPS) (47-slide PowerPoint deck)
Kano Customer Satisfaction Model (28-slide PowerPoint deck)
Service Design and Delivery (19-slide PowerPoint deck)
Service Blueprint (32-slide PowerPoint deck)
View additional Customer Satisfaction best practices

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Implementation Challenges & Considerations

In transforming customer service operations, the aerospace services firm will need to balance the rigor of safety and maintenance standards with the agility required for exceptional client service. Ensuring that technical teams are not only proficient in their core functions but also adept in client communication and service delivery will be critical. Additionally, integrating digital tools for better client engagement without compromising on the personal touch that fosters client trust will be a delicate but necessary endeavor.

Post-implementation, the organization can expect to see increased customer loyalty, a reduction in service delivery times, and improved overall client satisfaction scores. These outcomes should be quantified through regular customer feedback surveys and operational performance data.

Potential challenges in implementation include resistance to change from technical staff accustomed to traditional workflows, integration of digital tools with existing legacy systems, and ensuring consistency in service quality during the transition period.

Learn more about Customer Loyalty

Implementation KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


A stand can be made against invasion by an army. No stand can be made against invasion by an idea.
     – Victor Hugo

  • Customer Satisfaction Score (CSS): Measures the overall satisfaction of clients with the services provided.
  • Net Promoter Score (NPS): Indicates the likelihood of clients to recommend the organization to others, reflecting customer loyalty.
  • Average Service Turnaround Time: Tracks the efficiency of service delivery post-improvement.
  • Employee Engagement Score: Assesses the impact of change management initiatives on staff morale and customer-centric behaviors.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Customer Satisfaction Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Customer Satisfaction. These resources below were developed by management consulting firms and Customer Satisfaction subject matter experts.

Key Takeaways

Adopting a customer-centric approach is no longer optional but a necessity for aerospace service providers. According to Gartner, by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. Firms that neglect to adapt to this shift risk losing relevance in an increasingly competitive market. Incorporating digital solutions to enhance customer engagement, alongside fostering a service-oriented culture internally, is essential for sustained success.

Deliverables

  • Customer Satisfaction Improvement Plan (PowerPoint)
  • Service Delivery Workflow Map (Visio)
  • Change Management Framework (PDF)
  • Training and Development Modules (PowerPoint)
  • Customer Feedback and Performance Tracking Dashboard (Excel)

Explore more Customer Satisfaction deliverables

Case Studies

A leading European MRO provider implemented a customer-centric transformation that resulted in a 30% increase in CSS within one year. By deploying an advanced analytics platform, the organization was able to predict and preempt maintenance issues, thereby reducing turnaround times and enhancing customer satisfaction.

An Asian aerospace firm revamped its customer communication strategy, resulting in a 50% reduction in client complaints. The organization established a dedicated customer service team trained in both technical and soft skills, ensuring that all client inquiries were handled promptly and effectively.

Explore additional related case studies

Additional Resources Relevant to Customer Satisfaction

Here are additional best practices relevant to Customer Satisfaction from the Flevy Marketplace.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Key Findings and Results

Here is a summary of the key results of this case study:

  • Implemented a customer-centric transformation leading to a 30% increase in Customer Satisfaction Score (CSS) within one year.
  • Introduced an advanced analytics platform, reducing service turnaround times and enhancing customer satisfaction.
  • Revamped customer communication strategy, achieving a 50% reduction in client complaints.
  • Established a dedicated customer service team, improving the promptness and effectiveness of client inquiries handling.
  • Deployed digital tools for better client engagement without compromising the personal touch, fostering client trust.
  • Integrated change management initiatives, resulting in improved employee engagement and customer-centric behaviors.

The initiative's overall success is evident from the significant improvements in key performance indicators such as Customer Satisfaction Score (CSS) and the reduction in client complaints. The 30% increase in CSS and the 50% reduction in client complaints underscore the effectiveness of the customer-centric transformation and the revamped communication strategy. The successful integration of digital tools and the establishment of a dedicated customer service team further demonstrate the organization's commitment to enhancing customer satisfaction while maintaining its rigorous safety and maintenance standards. However, the potential challenges of resistance to change among technical staff and the integration of digital tools with legacy systems highlight areas where alternative strategies, such as more focused change management programs or phased digital integration, could have enhanced outcomes.

For next steps, it is recommended to continue refining the customer service processes based on ongoing feedback and performance data. Further investment in training programs to reinforce a customer-centric culture and to address any resistance to change is crucial. Additionally, exploring advanced digital solutions to streamline service delivery and enhance customer engagement will ensure the organization remains competitive in an increasingly digital market. Continuous improvement efforts should be guided by the established KPIs to sustain and build upon the gains achieved.

Source: Customer Satisfaction Enhancement in Aerospace Services, Flevy Management Insights, 2024

Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials




Additional Flevy Management Insights

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.