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DESCRIPTION
In a world where Customer Loyalty and Satisfaction are paramount, the Customer Effort Score (CES) emerges as a beacon guiding organizations to optimize their interactions. This presentation is centered around one of the most impactful Customer Experience metrics: CES.
Throughout this PowerPoint presentation, we will discuss the essence of CES, exploring its definition, significance, and practical implementation. We'll uncover how CES plays a role in understanding the ease of customer interactions, thereby shaping customers' loyalty and advocacy.
We also discuss the history and evolution of CES, compare it with other Customer Experience metrics, and unlock the pros and cons that influence its strategic application. We'll also navigate through real-world cases that illustrate when and how to utilize CES to enhance Customer Experiences. We will delve deeper into the 3 usages of CES:
Case 1: Immediately after a Purchase or Subscription Interaction
Case 2: Post-Service Interaction Assessment
Case 3: Supplementing Product Teams' UI/UX Testing:
By the end of this PowerPoint presentation on the Customer Effort Score, you'll be equipped with a comprehensive understanding of CES's intricacies, empowering you to harness its potential to optimize customer interactions and drive business success. We discuss various ways of implementing CES, including the Likert Scale and Emoticon Ratings.
This PowerPoint presentation on the Customer Effort Score also includes slide templates for you to use in your own business presentations.
Got a question about the product? Email us at flevypro@flevy.com. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Customer Experience, Customer Satisfaction, Customer Loyalty PowerPoint Slides: Customer Effort Score (CES) PowerPoint (PPTX) Presentation, LearnPPT Consulting
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OVERVIEW
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies.
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Customer Experience Customer Satisfaction Customer Decision Journey Customer Loyalty Service Design Digital Transformation Mobile Strategy Innovation Management Shareholder Value Customer-centric Organization Cyber Security Ideation Creativity Business Transformation Customer Service Net Promoter Score Business Framework PowerPoint Diagrams
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