Want FREE Templates on Digital Transformation? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.






Marcus Insights
Driving Technological Innovation in Automation Engineering in Europe


Need help finding what you need? Say hello to Marcus. Based on our proprietary MARC [?] technology, Marcus will search our vast database of management topics and best practice documents to identify the most relevant to your specific, unique business situation. This tool is still in beta. If you have any suggestions or questions, please let us know at support@flevy.com.

Role: Principal Engineer
Industry: Automation in Europe

Situation: As a Principal Engineer in the automation sector in Europe, my primary focus lies in driving technological innovation, optimizing manufacturing processes, and integrating advanced automation solutions to meet the burgeoning demands of Industry 4.0. The industry is marked by rapid advancements in machine learning, robotics, and IoT, necessitating a strategic approach to stay at the forefront of technological prowess. Internally, the company possesses strong engineering capabilities but faces challenges in aligning legacy systems with cutting-edge automation technologies and integrating these solutions seamlessly into existing manufacturing environments. Additionally, the shortage of skilled automation engineers poses a talent acquisition challenge in our pursuit of innovation. We are exploring the implementation of digital twin technologies, fostering cross-functional collaboration between engineering and operations teams, and developing competency-based training programs to address the skills gap.

Question to Marcus:


How can we bridge the gap between legacy manufacturing systems and advanced automation technologies to drive innovation and create a talent pipeline for the future of automation?


Ask Marcus a Question

Based on your specific organizational details captured above, Marcus recommends the following areas for evaluation (in roughly decreasing priority). If you need any further clarification or details on the specific frameworks and concepts described below, please contact us: support@flevy.com.

Digital Twin Technologies

Digital twin technology presents a transformative opportunity for bridging the gap between legacy manufacturing systems and advanced automation technologies. By creating virtual replicas of physical assets, processes, or systems, companies can visualize their manufacturing operations in real-time, enabling predictive analysis and Scenario Planning.

This capability is particularly valuable in integrating new automation technologies with existing legacy systems, as it allows for risk-free simulation and optimization before actual implementation. For European automation sectors, which are characterized by a mix of old and new manufacturing environments, digital twins offer a strategic tool to enhance operational efficiency and innovation. Implementing digital twin technology can significantly reduce downtime and improve the decision-making process, providing a competitive edge in the fast-evolving Industry 4.0 landscape. Furthermore, leveraging digital twins facilitates cross-functional collaboration, as both engineering and operations teams can access and interpret the same data, fostering a unified approach to problem-solving and innovation.

Learn more about Scenario Planning Industry 4.0 Digital Transformation

Cross-functional Collaboration

To effectively integrate advanced automation technologies with legacy systems, fostering cross-functional collaboration between engineering and operations teams is essential. This collaborative approach ensures that technical innovations are aligned with practical application and operational needs, leading to smoother implementation and better utilization of new technologies.

In Europe's diverse and regulation-driven market, such synergy is critical for adhering to industry standards while pushing the envelope in automation. Encouraging departments to work together from the conceptual phase through to implementation can unveil unique insights and solutions that may not emerge in siloed environments. This could involve regular interdisciplinary meetings, shared objectives, or joint problem-solving sessions facilitated by collaborative tools. By breaking down silos, the organization not only enhances its innovation capacity but also ensures that the workforce is more adaptable and prepared for the changes brought about by Industry 4.0 technologies.

Learn more about Collaboration

Talent Management and Skills Development

With the shortage of skilled automation engineers posing a significant challenge, a strategic approach to Talent Management and skills development is crucial. Developing competency-based training programs tailored to the specific needs of advanced automation and digital technologies can help bridge the skills gap within the organization.

Additionally, partnering with educational institutions to create specialized curriculums or offering apprenticeships can secure a pipeline of future talent equipped with the necessary skills. In Europe, where the automation industry is at the forefront of technological advancement, attracting and retaining top talent is vital for maintaining a competitive edge. Implementing continuous learning and development opportunities, aligning personal growth with organizational goals, and fostering a culture of innovation can make the company an attractive employer for emerging talents in engineering and automation.

Learn more about Talent Management

Innovation Management

Embracing Innovation Management is key to successfully integrating cutting-edge automation technologies with legacy systems. This involves creating a structured process for Ideation, exploration, and implementation of innovative solutions that can enhance manufacturing processes and overcome the limitations of existing systems.

European companies, operating in a highly competitive and regulated environment, must prioritize agility and responsiveness to technological advancements to stay ahead. By establishing a dedicated innovation team or innovation lab, organizations can focus on developing and testing new concepts without disrupting day-to-day operations. Encouraging a culture of experimentation and accepting failure as part of the innovation process are also critical. This strategic focus on innovation management can accelerate the adoption of emerging technologies such as IoT, robotics, and Machine Learning, ensuring the company remains at the forefront of the industry.

Learn more about Innovation Management Machine Learning Ideation

Industry 4.0 Integration

Industry 4.0 represents a significant shift towards automation and data exchange in manufacturing technologies, including the Internet of Things (IoT), cloud computing, and cognitive computing. For European automation sectors, integrating Industry 4.0 principles into legacy manufacturing systems and processes is essential for driving innovation and staying competitive.

This requires not only the adoption of advanced technologies but also a holistic approach to Organizational Change, encompassing strategy, culture, and workforce development. By leveraging Industry 4.0, companies can achieve higher levels of operational efficiency, productivity, and agility. However, this integration must be strategic and well-planned, focusing on creating interconnected systems that can communicate seamlessly and provide actionable insights. Embracing Industry 4.0 also opens up new business models and revenue streams, such as predictive maintenance and as-a-service offerings, further enhancing the company's competitive positioning in the global market.

Learn more about Organizational Change Internet of Things Shipping Industry

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.


How did Marcus do? Let us know. This tool is still in beta. We would appreciate any feedback you could provide us: support@flevy.com.

If you have any other questions, you can ask Marcus again here.




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Additional Marcus Insights