Scaling Experimentation across Digital Maturity Stages PPT

This PPT slide, part of the 29-slide Digital Maturity Primer PowerPoint presentation, presents a clear analysis of the relationship between digital maturity and experimentation within organizations. It categorizes companies into 3 stages: Early, Developing, and Maturing. Each stage is represented with corresponding percentages that illustrate the types of experiments these organizations typically conduct.

In the Early stage, a significant 86% of companies primarily engage in small experiments, with only 8% focusing on larger, enterprise-wide efforts. This indicates a limited scope in their experimentation approach. As organizations progress to the Developing stage, the percentage of those conducting mostly small experiments remains high at 96%,, but the number of companies attempting larger experiments increases to 10%. This suggests a gradual shift towards embracing larger-scale initiatives, albeit still predominantly small in nature.

The Maturing stage shows a notable evolution. Here, 98% of companies are involved in experimentation, with a balanced approach: 35% focus on large-scale efforts while 52% continue with smaller experiments. This data highlights that as organizations mature digitally, they not only increase their experimentation volume, but also diversify their methods, indicating a broader strategic outlook.

The slide emphasizes that merely conducting experiments is insufficient; the ability to scale these experiments for an enterprise-wide impact is crucial. The highlighted statistic notes that Digitally Maturing companies are 2.5 times more likely to engage in both small and large-scale experiments compared to those in the Early stage. This insight underscores the importance of a comprehensive experimentation strategy that aligns with overall business objectives and enhances organizational agility.

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