Exploring Strategic Groups for Market Opportunities PPT
This PPT slide, part of the 29-slide 6 Paths Framework PowerPoint presentation, delves into the concept of strategic groups within industries, emphasizing their role in identifying and addressing unmet customer needs. It begins with an overview that defines strategic groups as clusters of organizations that employ similar strategies, such as budget versus luxury positioning. The focus here is on how organizations can shift their attention among these groups to uncover opportunities for differentiation.
The slide highlights 2 key terms: "Strategic Groups" and "Market Segmentation." The former refers to the clusters of organizations within an industry that share similar strategic approaches, while the latter involves dividing a market into distinct buyer groups based on varying needs or characteristics. This distinction is crucial for understanding how to effectively navigate the market.
Three main features are outlined. First, organizations can identify gaps between existing strategic groups, which is essential for recognizing potential areas for growth. Second, there’s a focus on tailoring offerings to meet the specific needs of different customer segments. This suggests a more personalized approach to market engagement. Lastly, the slide mentions providing insights into how organizations can move across strategic boundaries, indicating flexibility in strategy execution.
Examples provided illustrate these concepts in action. A mid-range car manufacturer introducing premium features to attract new customers demonstrates how strategic shifts can capture different market segments. Similarly, a high-end fashion brand creating an affordable line shows how organizations can broaden their appeal. Overall, this slide serves as a guide for organizations looking to explore strategic groups and leverage them for market opportunities.
This slide is part of the 6 Paths Framework PowerPoint presentation.
EXPLORE MORE SLIDES FROM THIS PRESENTATION
EXPLORE MORE PRESENTATIONS ON
Industry Analysis Strategy Execution Market Segmentation Positioning
Flevy is the world's largest knowledge base of best practices.
Leverage the Experience of Experts.
Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.
Download Immediately and Use.
Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.
Save Time, Effort, and Money.
Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.
