Translation and Its Impact on Businesses Looking to Expand

Editor's Note: Take a look at our featured best practice, Growth Strategy (41-slide PowerPoint presentation). The reality is: all businesses face the challenge of achieving sustainable Growth. They need viable Growth Strategies. So, what is Growth Strategy? It is the organization's high-level Corporate Strategy Plan that outlines everything the organization needs to do to achieve its goals for [read more]

Also, if you are interested in becoming an expert on Strategy Development, take a look at Flevy's Strategy Development Frameworks offering here. This is a curated collection of best practice frameworks based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. By learning and applying these concepts, you can you stay ahead of the curve. Full details here.

* * * *

Whether you have a small business or a big one, running it can be stressful. There are a hundred things to consider every day, and one mistake can lead to a big disaster. So when you are running a business, you have to make sure that everything is perfect. You must not let a single stone unturned if you want your business to succeed.

One way to help your business grow is by expanding it to other regions and countries. When your business reaches more people, it will attract and engage more clients, and the profits will go up.

Every time a new shop opens in your city, everyone goes crazy about it. And that shop keeps the people interested with the help of advertising. But if that shop or business came from another country, they will have to translate their materials in your language. Sometimes they will even have to change their names. Like KFC adopted a French name in Canada to become PFK and the ice cream brand Wall’s is called Ola in South Africa. These businesses learned to adjust to different countries, and that’s what made them successful. All small and big companies today must understand the importance of translation if they are planning to expand their business.

How Can Translation Help a Business Grow?

Business translations are very important. They help business in multiple ways. Here is how translation impacts a business’s growth in a foreign land:

1. Reach More People

You don’t reach more people by opening shops in other countries. You do that with translation.

Until you advertise in the local language, you won’t really reach the people of that country. With the help of professional translation services, such as those offered by Espresso Translations, you can win over the hearts of the difficult-to-please crowd.

It isn’t just the banners and advertisement you should translate but also your website. If people can access your website in their language, then they will stay on it longer, and the chances of them becoming your customers will increase.

It is also with the help of translation that you can adapt all of your marketing campaigns and let your potential customers know of all the upcoming sales and discounts.

2. The Little Things Count

Sometimes businesses underestimate the importance of translation and assume people will be able to understand what you are selling even though your products are presented in a different language. But whether you have to translate Dutch to English or German to Spanish, it isn’t about the language. With translation, you let people know that you value their business. This thought will help you build closer relationships with those people. They will see that you care and they will make an effort to get to know your services.

3. Helps Employees and Business Partners

By translating your documents in the local language, you will help your employees and business partners. They will not only be able to understand the services themselves but also promote them with ease and confidence. Your employees and business partners will also realize that you care about them and that will motivate them to work harder. And in case anybody hasn’t told you yet, happy employees are good for business.

4. Connects with Immigrants

If you are a small business that operates in an area full of immigrants, then there is a possibility you are not reaching out to a large group of people due to the language gap. If you are looking to expand your business, translation will help you tremendously. Even if there are more than two common languages around you, with the help of translation, you can reach out to anyone.

So if you have a business and you are thinking of expanding it, remember that translation can help you with it. With the help of translation, you can reach to people in every corner of the world and connect with millions of new customers. Your business will flourish, and the revenues will increase if you rely on good and accurate business translation services.

Want to Achieve Excellence in Strategy Development?

Gain the knowledge and develop the expertise to become an expert in Strategy Development. Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.

"Strategy without Tactics is the slowest route to victory. Tactics without Strategy is the noise before defeat." - Sun Tzu

For effective Strategy Development and Strategic Planning, we must master both Strategy and Tactics. Our frameworks cover all phases of Strategy, from Strategy Design and Formulation to Strategy Deployment and Execution; as well as all levels of Strategy, from Corporate Strategy to Business Strategy to "Tactical" Strategy. Many of these methodologies are authored by global strategy consulting firms and have been successfully implemented at their Fortune 100 client organizations.

These frameworks include Porter's Five Forces, BCG Growth-Share Matrix, Greiner's Growth Model, Capabilities-driven Strategy (CDS), Business Model Innovation (BMI), Value Chain Analysis (VCA), Endgame Niche Strategies, Value Patterns, Integrated Strategy Model for Value Creation, Scenario Planning, to name a few.

Learn about our Strategy Development Best Practice Frameworks here.