|
flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
|
Marketers have always been curious about why some service or product offerings seem irresistibly appealing while others fade into obscurity. In the past, the same phenomenon was at play that used to make people glued… The Hooked Model
Potential opportunities always surround leaders. It is up to them to pounce on those or regret overlooking them when someone else takes advantage of them. Leaders’ personal beliefs and assumptions often clash reality. The trait… 10 Hidden Strategic Opportunities
Business Transformation initiatives are typically undertaken to solve a pressing issue, bring about improved performance, or to serve customers better. A critical element of the success of such initiatives entails transforming the existing behaviors of… 6 Rs of Behavioral Change
Business Transformation initiatives are typically undertaken to solve a pressing issue, bring about improved performance, or to serve customers better. A critical element of the success of such initiatives entails transforming the existing behaviors of… Neuroscience of Change
Changing the behaviors of people is the foremost issue with every transformation initiative. Nudge theory is a novel Change Management model that underscores the importance of understanding the way people think, act, and decide. The… Nudge Theory: Key Challenges to Consider
How can you change the behavior of your customers? Try the Theory of Planned Behavior. The Theory of Planned Behavior (TPB) is an established behavioral psychological theory that links beliefs and behavior. It was developed by Icek Ajzen… Learn to Affect Customer Behavior Using the Theory of Planned Behavior