For large global corporations, forming productive alliances with promising startups is a far more challenging undertaking than it appears. Global corporations frequently struggle to identify potentially advantageous startup partners. On the other hand, startups face significant difficulty isolating and contacting the appropriate decision makers in the corporations, given the massive hierarchies of global businesses. These […]
Tag Archives | emerging markets
3 Pillars of Globalization
Contributed by Mark Bridges on December 17, 2021 in Operations & Supply Chain, Strategy, Marketing, & Sales
Early 2000s saw a change of mind regarding the Globalization of commerce by members of the political and economic arenas. This change of mind was instigated by myths perpetuated against commerce Globalization because of the dichotomy that appeared between existing Operating Models of companies and needs of the emerging markets. These perceived trade-offs that were […]
Craft a Successful Strategy for Emerging Markets
As the US and European economies remain teetering on the edge of uncertainty, we are seeing tremendous growth in the emerging markets. Plus, these emerging markets are almost unfathomable in size. Take Beijing, as an example. The population of this one city—not even the largest in China—is more than double that of the populations of […]