Managing the customer journey is challenging, even more so due to the growth of technology, changes in marketing, and varying customer preferences. To address these challenges, using the REAN Model can help you in developing a strategic digital marketing. Pioneered by Xavier Blanc and his team at Storm ID, the REAN Model breaks down marketing […]
Tag Archives | customer loyalty
Customer Journey Mapping
Customer Journey Mapping is an essential tool for organizations aiming to enhance customer experience and deepen engagement across all points of interaction. By systematically representing the Customer Journey, businesses can align their operations to better meet customer needs, ultimately driving satisfaction, loyalty, and growth. A comprehensive Customer Journey Map includes the following elements: Personas Stages […]
The Hooked Model
Marketers have always been curious about why some service or product offerings seem irresistibly appealing while others fade into obscurity. In the past, the same phenomenon was at play that used to make people glued to their TV sets for hours, and today, this is what triggers us to check on our phones compulsively numerous […]
Customer Effort Score (CES)
In a world where Customer Loyalty and Satisfaction are paramount, the Customer Effort Score (CES) emerges as a beacon guiding organizations to optimize their interactions. This article is centered around one of the most impactful Customer Experience metrics. the Customer Effort Score. CES plays a role in understanding the ease of customer interactions, thereby shaping […]
AARRR Growth Funnel
Growth Hacking is neither “scoring some quick wins to kick-start growth” nor “breaking into something one should not.” It is an important element of Marketing aimed at organizational growth. The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, […]
RATER Model
Providing effective customer service necessitates comprehending how the customer’s mind works and what drives their choices or actions. Measuring and improving service quality is crucial for enhancing Customer Satisfaction, Customer Loyalty, and overall business success. This involves collecting customer feedback, analyzing performance metrics, and implementing targeted strategies to enhance Customer Satisfaction and exceed their expectations. […]
Consumer Benefits Ladder
Marketing, these days, is shifting towards developing great ideas and creating customer experiences that consumers discuss further in their circle. The focus of the marketing effort is on building a brand image. To supplement this organizations need to develop a culture that lives the brand. Top brands have been built by communicating their message to […]
Build a World-Class Customer Service Team Now
A product is a tangible thing. From the framework of relationship marketing theory, a product can never create or maintain a connection. This ability to develop long lasting relationships falls to the customer service team. Customer care is more than simply fixing problems. It is establishing a continual link between your customer and your business. […]
How to Turn Your First Time Customers into Repeat Customers?
It always takes more to retain customers than to create new in a highly competitive marketplace. With the growing customer awareness and their increasing demands, it is highly important for the business owners to provide high levels of customer satisfaction. Customer satisfaction is a simply a measure of a particular product or service’s ability to […]
