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flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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Customer Journey Mapping is an essential tool for organizations aiming to enhance customer experience and deepen engagement across all points of interaction. By systematically representing the Customer Journey, businesses can align their operations to better… Customer Journey Mapping
In the field of Market Research and Consumer Behavior Analysis, a significant problem that organizations face is the inability to fully grasp and interpret the subconscious thoughts and emotions of their consumers. Traditional Market Research… Zaltman Metaphor Elicitation Technique (ZMET) Framework
Marketers have long been fascinated by why certain products capture the public’s interest, becoming integral to daily routines, while others quietly disappear from the view. This intrigue is not only limited to consumer goods, but… The VRIO Framework
Marketers have always been curious about why some service or product offerings seem irresistibly appealing while others fade into obscurity. In the past, the same phenomenon was at play that used to make people glued… The Hooked Model
In a world where Customer Loyalty and Satisfaction are paramount, the Customer Effort Score (CES) emerges as a beacon guiding organizations to optimize their interactions. This article is centered around one of the most impactful… Customer Effort Score (CES)
The concept of the “Experience Society” is a social and economic evolution where experiences, rather than goods or services, become the primary products of society. This idea has been influenced by various theorists, including Alvin… Experience Economy
Service represents an intricate, multi-tiered procedure encompassing numerous individuals and technologies that collaborate harmoniously or encounter issues. In order to foster Innovation and enhance Customer Satisfaction, visualizing every step and participant, from customers to third-party… Service Blueprint
Most Innovation efforts fail because of a lack of understanding of customers’ needs. The enormous amount of data available today should have made it easy for organizations to capture what customers hope to achieve. However,… Jobs-to-Be-Done (JTBD) Theory
The Internet of Things (IoT) combines Innovation, outreach, and complexity. Despite the uncertainties in IoT industry, the technology offers unlimited opportunities to corporations. It encompasses an accumulation of network-based devices. IoT involves extending internet connectivity… Internet of Things (IoT) Strategic Models
Internet of Things involves providing innovative digital services and delightful Customer Experiences. IoT encompasses an accumulation of network-based devices that extend internet connectivity beyond standard devices. These devices can communicate and interact over the internet,… Internet of Things (IoT) Technology Stack
Account-based Marketing (ABM) solutions are valuable to implement the ABM approach. By using the ABM approach, we can mechanize and trim down the protracted process of finding target accounts and minimize the effort, time, and… Account-based Marketing (ABM) Solutions
Traditional B2B Marketing typically involves communicating with scores of potential customers in the hopes of making a few of them to interact with your website and initiate conversation about an offering of their interest. In… Conversational Account-based Marketing (ABM)