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flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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In the field of Market Research and Consumer Behavior Analysis, a significant problem that organizations face is the inability to fully grasp and interpret the subconscious thoughts and emotions of their consumers. Traditional Market Research… Zaltman Metaphor Elicitation Technique (ZMET) Framework
Marketers have long been fascinated by why certain products capture the public’s interest, becoming integral to daily routines, while others quietly disappear from the view. This intrigue is not only limited to consumer goods, but… The VRIO Framework
In a world where Customer Loyalty and Satisfaction are paramount, the Customer Effort Score (CES) emerges as a beacon guiding organizations to optimize their interactions. This article is centered around one of the most impactful… Customer Effort Score (CES)
Rising competition and introduction of new ways of capturing large amounts of customer data has necessitated advancement in capabilities of organizations to foresee and fulfill customer needs and wants. Ever more B2C concerns are going… Customer-centric Segmentation
Site Selection is the practice of choosing a new facility location. It involves measuring the needs of a new project against the merits of potential locations. The practice became popular during the 20th century, as… 5Cs of Site Selection
Futuristic, technology-driven business models are weakening the conventional advantages of Economies of Scale. Large corporations, founded on Scale, nevertheless have areas that they can exploit if they reposition rapidly. For the best part of over… Economies of Unscale
The phenomenal success of tech innovators using Platforms has spurred a desire in companies, from a greater variety of sectors and markets, to gain advantage of Product to Platform Transformation. This Transformation is based on… 2×2 Matrix for Platform Scaling Strategy
“Selecting the right measure and measuring things right are both art and science. And KPIs influence management behavior as well as business culture.” ― Pearl Zhu, CIO Master: Unleash the Digital Potential of It The 2018 Strategic… Secrets to Becoming a Global Leader: The Art and Science of Key Performance Indicator (KPI) Strategies
Strategy is about the methods used to attain goals. It’s the “how” of achieving goals—desired future conditions and circumstances towards which effort and resources are spent until their achievement. If Strategy has any meaning at… How Do the Subject Matter Experts (Porter, Mintzberg, & More) Define Strategy?
Companies looking to improve efficiency and reduce costs can gain significant ground in the Supply Chain Management function by incorporating Lean Management and Six Sigma techniques. Reason this area has gone under the radar is… Supply Chain Management: 2 Phases of Transportation Cost Reduction
Most of us have experienced a uniqueness in some organizations. These organizations stand out, exude fervor and zeal. Their customers are pleased with the Customer Centric Design of the company, Employee Engagement is high, and… The 5 Ps of Purpose
Organizations typically focus on Customer-centric Design in their Strategic Planning and overlook the critical driver of Performance, Growth, and Operational Excellence—their employees. With cut-throat competition now the norm the realization has become clearer that employees… Can We Transform Employee Engagement into a Competitive Advantage? Yes, Here’s How