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flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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Organizations that do not define an organizational culture leave the door open for the culture to define itself—which is often fraught with dissatisfaction, toxicity, and misalignment. Corporate Culture, Organizational Culture, or Workplace Culture all share… Cultural Web Model
Account-based Marketing (ABM) solutions are valuable to implement the ABM approach. By using the ABM approach, we can mechanize and trim down the protracted process of finding target accounts and minimize the effort, time, and… Account-based Marketing (ABM) Solutions
Marketing, these days, is shifting towards developing great ideas and creating customer experiences that consumers discuss further in their circle. The focus of the marketing effort is on building a brand image. To supplement this… Consumer Benefits Ladder
Enterprises worldwide face problems selecting, staffing, developing, compensating, motivating, and sustaining their key talent. Building a sustainable Talent pipeline is quite strenuous even for large multinationals. Replicating best practices from somewhere and applying them alone… Finding It Hard to Manage a Stable Talent Pipeline? Get Help from These 6 Pillars of Talent Management
Previously, I wrote a post about how companies can use social marketing to distribute content and tell their brand story to the target market. I discussed how many companies are using social media to highlight their sustainability programs… Strategic Sustainability, ROI, and Corporate Branding
One of my early roles was in a Call Centre environment, but I still see the same culture 15+ years later! We only received inbound calls, so invariably people always had questions or problems they… Brand Not Product
Before I discuss the five strategies to improve your brand, perhaps I should address what it means to improve a brand and why you would want to. To improve a brand means to increase its value. The value… Five Strategies to Improve Your Brand
One big challenge that most every consulting practice faces is the ability to differentiate. While it might seem like there are many similar consulting practices, you know that your practice is superior in many ways.… 33 Ways to Use Digital Means to Differentiate Your Consulting Practice and Separate from the Pack