How to Boost Your Brand Reputation on Facebook

Editor's Note: Take a look at our featured best practice, Digital Marketing Plan Template for 2024 (17-page Word document). Business owners dedicate a significant amount of time and effort to attracting new customers. A well-executed digital marketing plan is the key to achieving this goal. To ensure success, one successful company developed a comprehensive quarterly and yearly marketing plan to track its progress [read more]

Also, if you are interested in becoming an expert on Digital Transformation, take a look at Flevy's Digital Transformation Frameworks offering here. This is a curated collection of best practice frameworks based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. By learning and applying these concepts, you can you stay ahead of the curve. Full details here.

* * * *

Did you know that there are currently 2.4 billion monthly active users on Facebook, making it the most popular social media platform worldwide?

Furthermore, in the U.S alone there over 220 million users, with this figure expected to rise to an estimated 223.2 million by 2023.

In terms of businesses, around 2 in every 3 Facebook users visit the Facebook page of a local business at least once a month, with 42% of marketers reporting that this social media platform is critical to the overall success of their brand.

However, how do you ensure that you continue to boost your brand on this popular social networking site rather than hinder it?

Keep reading to find out!

Focus on video content

Video content, and specifically social videos, have never been more popular, with 85% of consumers wanting to see more video content from their favorite brands. Specifically relating to Facebook, this social networking site saw a massive 258% increase in branded video views from 2016 to 2017, with this figure only set to continue to increase in the next few years.

Social videos are particularly beneficial for attracting and engaging with Generation Z and Millennials, influential and growing demographics that you need to attract if you hope to prosper in 2020 and beyond.

Social videos can be tricky to get right, especially if you are not used to connecting and engaging with an audience on these platforms. However, with the help of a London animation studio, you can expect to:

• Immediately catch the attention of your target audience
• Connect with them on an emotional and personal level
• Pitch them a relevant product or service
• Convert them into a lead or even a sale

Be consistent

If you want to build a solid reputation on Facebook, you need to ensure that you are consistent with your business Facebook page. As well as focusing on highly engaging and interactive social videos, you also need to post regular and high-quality written content that includes information such as:

• Updates on your brand
• Special offers
• Competitions
• Company news
• Industry news

Although, it is important to not be too promotional as you want users to feel that they are getting added value when they visit your page, so it can be beneficial to also focus on user-generated content.

Welcome feedback

According to Facebook, one in three of their users use their platform to look for recommendations and reviews. That equates to just under 1 billion people using Facebook to look for a business.

Therefore, it is apparent that if you want to build your reputation on Facebook, you need to ensure that you enable Facebook recommendations so that all these millions of users can both rate your business and read reviews from your previous customers.

It is the ultimate word of mouth! Of course, you also need to ensure that your customer service is up to scratch and that you deal with any complaints or errors in a timely and appropriate manner but enabling Facebook recommendations is an undeniably strong reputation management tactic.

Want to Achieve Excellence in Digital Transformation?

Gain the knowledge and develop the expertise to become an expert in Digital Transformation. Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.

Digital Transformation is being embraced by organizations of all sizes across most industries. In the Digital Age today, technology creates new opportunities and fundamentally transforms businesses in all aspects—operations, business models, strategies. It not only enables the business, but also drives its growth and can be a source of Competitive Advantage.

For many industries, COVID-19 has accelerated the timeline for Digital Transformation Programs by multiple years. Digital Transformation has become a necessity. Now, to survive in the Low Touch Economy—characterized by social distancing and a minimization of in-person activities—organizations must go digital. This includes offering digital solutions for both employees (e.g. Remote Work, Virtual Teams, Enterprise Cloud, etc.) and customers (e.g. E-commerce, Social Media, Mobile Apps, etc.).

Learn about our Digital Transformation Best Practice Frameworks here.