flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.

Experience Economy

The concept of the “Experience Society” is a social and economic evolution where experiences, rather than goods or services, become the primary products of society.  This idea has been influenced by various theorists, including Alvin… Experience Economy

Cultural Web Model

Organizations that do not define an organizational culture leave the door open for the culture to define itself—which is often fraught with dissatisfaction, toxicity, and misalignment. Corporate Culture, Organizational Culture, or Workplace Culture all share… Cultural Web Model

The Kraljic Matrix

The procurement function in most organizations deserves more attention than it gets.  Most executives associated with procurement lack the competencies and perspectives required to identify gaps and effectively manage the function. This paucity of attention… The Kraljic Matrix

Growth Hacking Experimentation

Growth Hacking is a buzzword these days.  Conventional marketers often find Growth Hacking Experimentation extremely challenging. However, traditional marketers exercise Growth Hacking Experimentation in their routine activities without realizing it.  For instance, they pre-test variables,… Growth Hacking Experimentation

AARRR Growth Funnel

Growth Hacking is neither “scoring some quick wins to kick-start growth” nor “breaking into something one should not.”  It is an important element of Marketing aimed at organizational growth. The term Growth Hacking was first… AARRR Growth Funnel