The concept of the “Experience Society” is a social and economic evolution where experiences, rather than goods or services, become the primary products of society. This idea has been influenced by various theorists, including Alvin and Heidi Toffler. The Tofflers’ analysis of societal evolution lays the groundwork for understanding the shift to an experience-focused society. […]
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Experience Economy
KPI Library Resource: KPI Dashboard Design and Visualization Techniques
Editor’s Note: This is a series of articles on best practices related to KPI selection and implementation. These resources are provided in support of the Flevy KPI Library, one of the largest available databases of business KPIs. Having a centralized library of KPIs saves users significant time and effort in researching and developing metrics, allowing them […]
4 Disciplines of Execution (4DX)
Many organizations are proficient at planning, but fall short when it comes to executing those plans, especially when emergencies take precedence over routine tasks. Meticulous Strategic Planning can only succeed if executed flawlessly. The 4 Disciplines of Execution (4DX) is a Strategy Development framework designed to help organizations effectively implement and achieve their most important […]
Cultural Web Model
Organizations that do not define an organizational culture leave the door open for the culture to define itself—which is often fraught with dissatisfaction, toxicity, and misalignment. Corporate Culture, Organizational Culture, or Workplace Culture all share the same meaning. The term represents the shared beliefs, values, attitudes, and behaviors that describe an organization and its employees. […]
The Kraljic Matrix
The procurement function in most organizations deserves more attention than it gets. Most executives associated with procurement lack the competencies and perspectives required to identify gaps and effectively manage the function. This paucity of attention and capabilities is a certain path to extinction in this age of abrupt supply and demand shifts, intense competition, material […]
Growth Hacking Experimentation
Growth Hacking is a buzzword these days. Conventional marketers often find Growth Hacking Experimentation extremely challenging. However, traditional marketers exercise Growth Hacking Experimentation in their routine activities without realizing it. For instance, they pre-test variables, carry out A/B testing, and incorporate the results of experimentation into improving the variables or products. This can be in […]
AARRR Growth Funnel
Growth Hacking is neither “scoring some quick wins to kick-start growth” nor “breaking into something one should not.” It is an important element of Marketing aimed at organizational growth. The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, […]
Lean Startup Methodology
Traditional Startups demand that the entrepreneurs formulate a comprehensive 5-year Business Plan. The approach that traditional startups typically adopt is a linear, effort-intensive, and costly process that necessitates in-depth reflection, planning, and execution with minimal customer interaction and feedback. The approach requires careful deliberation over detailed financial projections during the planning phase to make potential […]
Service Blueprint
Service represents an intricate, multi-tiered procedure encompassing numerous individuals and technologies that collaborate harmoniously or encounter issues. In order to foster Innovation and enhance Customer Satisfaction, visualizing every step and participant, from customers to third-party vendors, is essential. This is where Service Blueprints play a crucial role. Just as the name implies, the Service Blueprint […]
McKinsey’s Three Horizons of Growth
Organizations undergo different phases of development. Some reach maturity and then decline over time, whereas others just fade away in the startup phase. A few businesses, however, evade collapse and maintain growth for years. They keep surprising their customers with novel product or service offerings. They accomplish this by allocating dedicated resources, investment, time, and […]
Jobs-to-Be-Done (JTBD) Growth Strategy Matrix
Competing in this cutthroat environment demands unique strategies. After identifying a customer group, organizations have to decide which of them they should target and how. There is a need to ascertain the full range of customer jobs that have to be completed (including both their underserved and over-served needs). Leadership should now consider and select […]
Customer Development Model (CDM)
In today’s business environment, there are many startups that have not yet reached the level of being fully established companies. This situation can be attributed to various factors, including ideas that do not gain traction, insufficient funding, and inadequate customer analysis. During their initial stages, startups make speculative assumptions concerning their Business Model. These assumptions […]