Why is Apple such a pervasive brand? If they had a secret recipe for how they do their marketing, wouldn’t you like to be a fly on that boardroom wall? Well, fortunately for you and me, Apple isn’t exactly secretive about their marketing strategies. These strategies are present for all to see, and if we […]
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Storytelling: A Way to Develop a Strong Relationship with (Potential) Customers
The solutions and hotel technologies we offer here at ALICE are geared towards streamlining the customers’ experience when interacting with your business. Maintaining a positive customer experience is a very important objective to focus on in today’s competitive market, which is why solutions such as ALICE Guest have been very effective in tackling today’s challenges. […]
What Is eToro and How Can You Use It?
You may have seen the eToro advertisements floating around the internet. eToro is one of the most popular stock trading market websites in the world, but with a slight twist. Everyone knows eToro is related to the stock markets, but what does the site really provide and how can you use it? eToro Is a […]
3 Ways Business Owners Can Boost Sales and Morale
As a business owner, you are proud of your product line, your fair pricing and your outstanding customer service. But despite all of these positives, you have noticed a definite recent slump in sales. If this sounds familiar, it is imperative to look at what might be causing the decline and how to fix it. […]
How to Use Story Telling in Business
Giving presentations may be part of your job description, and you may be well practiced, but for many people, having to present can cause sleepless nights. Humans are hard-wired to listen to stories, and so you need to remember this when you are preparing your presentation; humans survived the cruelty of evolution because of storytelling, […]
Three Successful Strategies for All Financial Advisors
Becoming a successful financial advisor is no easy feat. You have to learn the trade as well as be knowledgeable on tax laws and insurance implications; you must also be confident and methodical in your decisions, as you’re expected to assess the financial needs of individuals or businesses correctly. One wrong investment and you can […]
3 Business Opportunities in the Booming Electric Vehicle Market
Electric vehicles (EV) will make up the majority of new car sales worldwide by 2040, and account for 33% of all the light-duty vehicles on the road, according to new research published by Bloomberg New Energy Finance. Automaker worldwide are speeding up their efforts to develop EV – mainly due to potential high demand from […]
How to Market Your Business as “Green”
Many businesses are genuinely believe in reducing their carbon footprint, and incorporate this into their products and day to day strategies. However, it can easily seem like a fad or an ingenuine sales pitch; therefore, you need to understand how to market it properly and effectively. Poor green marketing can do a lot of harm […]
All about Personal Branding!
“Personal branding is not about you. It’s about putting your stamp on the value you deliver to others.” – William Arruda, Personal Branding Guru Regardless of age, status, and of the business we happen to be in, we all need to understand the importance of Personal Branding. Despite the popularity of this term, there is […]
The Benefits of Volunteering!
“Volunteering is at the very core of being a Human. No one has made it through life without someone else’s help.” – Heather F. Henry Each one of has his own philosophy to handle life challenges or crisis; each one of us has a different approach regarding the choices we take every day. These choices […]
Education Is the Future!
“Education is the most powerful weapon we can use to change the world.” – Nelson Mandela After a long journey in strategic marketing, communication and related fields, I realized that there is no more important than bringing joy and happiness to the people around us. I have learned that people will forget about your past […]
4 Stages to Overcome Your Pain
These stages may not heal the pain, but it can teach us how to accept it and live with it! Our reaction to any particular crisis differs from one person to another depending on our experience and maturity on the subject, our ability to handle it and embrace the means to go over it. Understanding […]
