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flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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As the Baby Boomer labor force retires, employers need to attract younger workers although they are getting harder to recruit. Facing a skills shortage in new technical areas such as big data analytics, insurance companies… How to Attract Younger Workers to Your Company
Between smartphones, tablets and e-readers, mobile technology is arguably one of the single strongest influencers of first-world culture in the modern era. This includes the buying behaviors and interactions of consumers with businesses. As a… Behaviors of Mobile Shoppers That Retailers Need to Know
New to the world of blogging? There’s more to it than headline writing and thinking up ideas for fresh posts. These days it seems like everyone has a blog. How will you stand out? Use… Blogging 101: How to Effectively Promote Your Posts
It’s not all that difficult to market your business at the end of the year for those huge Christmas and New Years sales, but the smaller holidays are less intuitive. For Valentines Day, Mother’s Day,… Make the Most of Any Holiday: 3 Strategic Marketing Tips
Marketing professionals know that social media marketing is word-of-mouth selling multiplied by a million. Philosophically, electronic word-of-mouth (eWoM) is a logical context for any marketing campaign, but practically, implementing eWoM so that it drives web… Make eWoM Work for You
Company websites serve businesses in a variety of ways. To some, it’s the mecca that showcases all of your best work. To others, it’s a way to capture leads. However you categorize your company website,… Improve Your Website to Satisfy Customers
When you enable employees to collaborate freely, you set the stage for business growth. Many people don’t feel like their employer facilitates collaboration, however—in a worldwide survey on workplace communication conducted by Queen’s University, 39… 4 Strategies to Increase Workplace Collaboration
Great TV shows have creators who spend many hours of many days perfecting every detail of every show before it’s taped. And then there are the co-creators of “South Park,” who do the whole thing… Better Business We Learned from the Creators of ‘South Park’
Whether you’re a startup or a seasoned business, your IT team is as close to the heart of your everyday functionality as it gets. Making sure your IT team is on the up-and-up is always… Break the Habit: 4 IT Codes That Can Hurt Your Business
What goes into making a great TV ad campaign? Today’s viewers are savvy to marketers and their tactics, and advertising execs must become even more creative to draw in consumers. Here are some of the… Creating an Unforgettable TV Advertising Campaign: 4 Tactics We Like
There are many ways to increase productivity and employee satisfaction in the workplace. From the layout to the design to the office decorations to the company culture, all of these areas affect how employees feel… 3 Ways to Easily Increase Employee Productivity
Microsoft Excel is powerful. You can use Excel to solve simultaneous differential equations, develop financial statements and run a statistical analysis on large data sets. The power of the program comes down to the user’s… 4 Excel Functions Every Business Professional Needs to Know