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flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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These days, more and more small business owners are looking for ways to keep their companies in a state of constant growth. If this is your goal, it’s important to note that obtaining top notch… Public Relations for Small Business
YouTube gets more hits than Google every day. Just let that sink in. In an age where technology is moving at breakneck speed and social media outlets seem to be multiplying at an alarming rate,… The New Rules of Video Marketing: 3 Tips to Get up to Date
Fifty percent of consumers who conducted a local search on their smartphone visited a store within a day, and 34 percent who searched on a computer or tablet also did the same, according to Google’s Understanding… 5 Reasons Your Business Should Embrace Geofencing
Companies are dying faster than they used to, according to a BCG study. In 1970, the average public company lasted over 55 years. By 2010, this had dropped to just over 30 years. The risk… Success Secrets of Centuries-old Companies
Sixty percent of business organizations face a wide range of increasing risks, according to a Chartered Global Management Accountant report on the Global State of Enterprise Risk. But less than 35 percent of these companies… Business Risk Basics Enterprise Owners Should Know
Fifty percent of smartphone owners compare prices online while in a store, a phenomenon known as “showrooming,” according to Wiser. One third of these then go on to purchase from competitors. Meanwhile, 69 percent of smartphone… Combine Customers’ Online and In-store Shopping Experience for Sales
Shockingly, 25 percent of startups will fail in their first year. That’s according to data from Harvard Business School. Harvard research also shows that of those startups remaining after one year, 36 percent will fail.… Get More Done: Fostering an Organized, Productive Workplace
When you work for a large company, the customer service department is an influential player in its overall success. Whether you’re part of this team or simply work in an ancillary role, the responsiveness and… Customer Service: Is it Time to Nix Your Phone Scripts?
As the Baby Boomer labor force retires, employers need to attract younger workers although they are getting harder to recruit. Facing a skills shortage in new technical areas such as big data analytics, insurance companies… How to Attract Younger Workers to Your Company
Between smartphones, tablets and e-readers, mobile technology is arguably one of the single strongest influencers of first-world culture in the modern era. This includes the buying behaviors and interactions of consumers with businesses. As a… Behaviors of Mobile Shoppers That Retailers Need to Know
New to the world of blogging? There’s more to it than headline writing and thinking up ideas for fresh posts. These days it seems like everyone has a blog. How will you stand out? Use… Blogging 101: How to Effectively Promote Your Posts
It’s not all that difficult to market your business at the end of the year for those huge Christmas and New Years sales, but the smaller holidays are less intuitive. For Valentines Day, Mother’s Day,… Make the Most of Any Holiday: 3 Strategic Marketing Tips