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About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.

Author Archive | Shane Avron

hotel

What Does Your Hotel Booking Website Need to Improve User Experience?

User experience (UX) is so important to websites these days and if business owners don’t spend time and money on perfecting UX, their profits are going to drop considerably. If you run an online hotel booking system and you’re looking to improve the experience for your clients, consider the following ideas. Increased Website Performance The […]

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What to Strategize When Expanding Your Business

Most business owners at one time or another would have considered the notion of expanding their company. If your business is making a good profit and sales are on the up, then it can be a decisive and logical next step. How you go about your company’s expansion is another matter. You should first consider […]

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How to Ensure Your E-commerce Site Is Safe and Secure

E-commerce is an exciting business venture and a great opportunity to expand your market base, but it also bears some risks with it. It seems like every so often there is a new cyber-attack going on and a new way for hackers to gain access to your site and obtain sensitive information. Considering the very […]

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A Look at the Benefits of Outsourcing and Offshoring for US Companies

The current US administration are introducing new policies – and will continue to do so – to push (or force, to be exact) businesses towards setting up their manufacturing lines within the United States. This means hiring US labor and relying on domestic resources as much as possible. For a lot of businesses, however, manufacturing […]

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3 Things You Need to Know about Using Virtualization to Support Your Business

Businesses nowadays are relying on cloud technology for a number of purposes. Cloud services can be used as the foundation of front-end services, offering customers a smooth user experience through apps and web interfaces. More importantly, small businesses can also run applications to support team members, providing them with universal access to critical resources anytime, […]

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The Best Data Solutions for Your Business

Data loss can, and should, be prevented. If you are running a business, you have a responsibility to your customers and employees to care for their information, and you may face legal consequences if you fail to do so. You must therefore review and integrate the best data solutions for your company. Data Backup Services […]

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4 Ways to Improve Customer Communication

Companies should be in constant communication with their customers, because they are the foundation of the business. You must therefore look for ways to improve your communication services to improve the customer service experience. Show Understanding Customers will not want to hear the disinterested tone of a member of staff as they try to resolve […]

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Why Does the Layout of a Store Matter?

Store layout plays a much bigger part in retail than many people think. Without a decent layout you could risk losing customers and money on a regular basis. So, if you haven’t thought about design, here are a few reasons why your store’s layout is so important. Customer Flow The right layout can create a […]

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Why Every Large Corporation Should Have a Librarian on Staff

As the director of a large corporation, what is your reaction when you are advised that you should have a librarian on staff? Most of us still conjure up the image of a spinsterly older woman with granny glasses halfway down her nose, and the ever-ready admonishment to “Hush, people are reading.” Actually, today’s librarian […]

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Why Public Relations Is Important in a Modern Business

Have you ever wondered why some businesses worry so much about public relations and how it can benefit your business? It’s an area that could change your company for the better and change the way other people view your organization. Below are some of the main reasons why PR is so important in today’s business […]

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2017: The Year of Video Marketing [INFOGRAPHIC]

We’ve seen a lot of changes occur in the internet marketing landscape over the years. Ever since brands started to use internet marketing instruments more actively, a lot of notable internet marketing instruments became the most widely used tools in various campaigns. SEO and content marketing are still the two most popular instruments brands use […]

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The Key to Starting a Successful Non-Profit Health Clinic

Unless you have ever started a business of any kind, you may be among millions of Americans who simply have misconceptions about what a ‘non-profit’ really is. Most of us understand the term to mean that a not-for-profit organization isn’t supposed to make a profit, any kind of profit whatsoever. That just isn’t true! The […]

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