Author Archive | Shane Avron

Increasingly companies are doing business online as well as offline through physical outlets. So, understandably they are looking for marketing strategies that are effective in both trading environments. For many, the use of digital screens in-store has been key. With this in mind, we have created this digital signage marketing tips and strategy guide. It […]

They say, when your business crosses continents, you start making history – and we couldn’t agree more. Here’s why: Today, being interculturally competent and culturally aware is a must for success in this cutthroat business landscape. Besides, businesses are now globalizing and breaking down international barricades and bringing diverse cultures together. All of which is […]

Cyber attacks against small businesses are on the rise. According to a study published in 2017, 10% of companies that encounter cyber-breach are forced to modify their operating procedures and incur significant losses. That’s why having a solid security posture should be among any company’s top priorities, but this seems to be an elusive goal […]

Are you thinking about transforming your HVAC business to the next level? If so, you need to have advanced tools that can allow you to realize this dream. After all, your tools determine whether the quality of your services can satisfy your client’s needs. But if you’ve been running your commercial HVAC business for a […]

Field service management is a term used to refer to organizing and coordinating resources, employees, and equipment in work activities performed outside the office or away from the company property. Field services include repair and maintenance, customer support, sales, consultations, and regular inspection. Field activities require tracking, streamlining, organizing, and updating. Without a central managing […]

A business analyst is a highly specialized role in charge of bridging the gap between IT and a business. Their responsibilities include assessing processes, determining requirements, and delivering data-driven recommendations and reports to executives and stakeholders using data analytics. Effective business analysts are able to work with company executives and users to figure out how […]

Event management software has become very popular, because it simplifies the complexities of big events. Event management tools are used by companies of all sizes and industries, for both internal and external events. They allow you to make the most of your budget, keep track of tasks, and communicate more effectively with your team members. […]

Corporate newsletters are printed communications used by the organization for internal and external communications. These newsletters are mainly sent to the employees, subscribers, customers, and the target audiences either in hard copy or softcopy through email. There are many companies out there producing thousands of newsletters about their products and services. So, how do you […]

In 2021, you don’t need someone to tell you that digital transformation has already become a mainstay for modern businesses. While companies were already leveraging different types of digital technology, the COVID-19 pandemic has further accelerated the process. One of the most significant outcomes of the digital transformation of businesses is the generation of a […]

Productivity plays a crucial role in the success of your business. Being productive means the company utilizes the available resources more efficiently while also improving overall output. As such, every business owner aims to constantly boost productivity among their employees and company operations. If you’re not seeing the level of productivity you want for your […]

Business owners have their respective strategies to preserve the efficiency of their operations. Besides investing in high-tech equipment, scouting for the best talents may also give you a competitive advantage. Gathering professionals who have strong work ethics and excellent credentials can help you materialize your vision for the company. However, these employees might not be […]

If you’re like most business owners, you’ve probably heard of the term ‘buyer persona’ at least once. A buyer persona is a fictional representation of your target audience or ideal customers. Due to its substantial benefits for a business, many entrepreneurs and business owners consider buyer personas as one of the essential elements of a […]