Author Archive | Shane Avron

Inclusivity—the adoption of policies and procedures to make everyone in a team feel comfortable, accepted and valued—is a key component of success in business, as reported by the US Chamber of Commerce. Inclusive and diverse companies regularly outperform their competition, as found in McKenzie research. They are also more likely to capture new markets, earn higher […]

The events industry has undergone a massive transformation with the pandemic hitting the world. All the events were canceled due to restrictions on physical gatherings. But it has also done some good for the sector. Event planners became flexible to harness the power of technology, leading to virtual events. With restrictions easing down, people have […]

Using virtual data rooms (VDRs) to perform various business transactions, including mergers and acquisitions (M&A) has become popular in recent years for their flexibility, security, and convenience. M&A data room is convenient for businesses because it can handle even the most sensitive data and conduct business activities with heightened security. Traditional data rooms are a […]

Implementing a rating scale can often invite mixed reactions from employees. While high performers often look up to it, those struggling to get good ratings can get demoralized, resulting in poor work performance or, worse, attrition. In a bid to counter such situations, you can attempt to bridge this disparity by making your employees move […]

When you create a presentation, do you think about how to convey it to your audience in order to impress it? How to capture people’s attention, convey your thoughts? Brilliant orators of the past have long proved that with the skillful use of the rules of oratory, even the most boring topic can be presented […]

MSP marketing is a modern approach to marketing that focuses on the managed service provider (MSP) community. In short, it’s a radical shift in the way we think about and deliver marketing messages. MSPs are service providers who manage and operate IT systems for other businesses. The MSP community has grown rapidly in recent years […]

Staying on top of your leave management responsibilities is difficult to do manually, so lots of businesses choose to either outsource this to a third party or automate it as much as possible to minimize the workload involved. If you have yet to make a decision either way, here is a look at the positive […]

Businesses usually prioritize marketing efforts to gain momentum in their respective industry. While traditional methods remain influential, many established companies and startups are now shifting to digital marketing strategies. Not only are they easier and more effective to implement, but there is also a diverse selection of digital marketing tactics. Depending on your business goals, […]

Financial management is an area that many businesses struggle with, especially when you have staff that often have expenses to cover in their role. One solution that is gaining in popularity is to use prepaid cards and these can bring a range of benefits to your business. Keep reading to discover why your company should […]

Are you looking to introduce your business to new markets in a foreign country? Well, then chances are you’ve already contemplated establishing a legal entity in the country. Also, you might be in the process of recruiting a workforce to help your company find its footing abroad. But creating a legal entity in a new […]

Interviewing sales candidates is often a tough ordeal. Many applicants can easily sell themselves, but their winning approach doesn’t always translate well into actual sales when they start working. Sales candidates often seem engaged during interviews, but what’s your guarantee that they’ll continue to possess the same level of effort when they work? How can […]

For most businesses, Internet access is just as important as any other utility. While it’s true you need to keep the lights on and the heat running, a poor Internet connection could run a business into the ground. Some companies simply can’t operate without reliable, high-speed Wi-Fi. In addition to brick-and-mortar business needs, an increasing […]