Alternative Ways to Promote Your Business

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Launching a business nowadays is simply half the battle. Even running the business isn’t half the battle. All the paperwork and permits are nothing when compared to the task of getting eyes on your business.

The problem is that you probably, hopefully, got into the industry you’re in because you are passionate and are good at it – and chances are, though not improbable, that industry isn’t marketing.

This means you’ll need a guide to getting through your marketing. If you’ve got the social media accounts filled with content, your website is up and running and you’re now looking for new ideas, take a look at our guide for extra ideas to promote your business.

Start a Podcast

Podcasts have really taken off over the past few years. Where once we said “radio is for music and nothing else” now we’re asking what your colleagues were listening to over the weekend.

Everyone with every niche interest can find something to love amongst podcasts, and if they haven’t, they’ve made one. Over 68 million people in the US alone had listened to a podcast in the week the study took place by The Infinite Dial who were measuring over 2020. Over 55% of Americans listened to at least one podcast throughout the year, and that is a massive 16% jump from the year before.

That number is only going to go up as we get into 2022, as it already went up in 2021. In 2022, a lot of businesses are offering an in-depth insight to their industry by hosting their own podcasts. You can offer advice and talking points around your business and have people interested in your business.

Plus, podcasts allow for brand deals. Usually, the Listeners are doing everything while their favourite podcast plays, with their hands dunked in dishwater or bathwater or busy with some other activity to skip past the adverts that play in between points about the business.

Host an Industry Event

Industry events are a great way to gain eyes on you. You can go to a conference or expo and network with industry peers, gain new insights from speeches and workshops and promote your business to everyone you talk to.

But what’s even more beneficial is if you were to host an industry event. Get a venue, plan some activities and invite everyone in your network to an event where you are the keynote speaker. You will gain all the benefits of an industry event with the added benefit of everyone knowing that you were the one who put on the show.

And a show it will be. If you go with a United Kingdom based service like RX Global for example, to help you organize things, you can put together a spectacular event full of speeches, activities, and workshops to keep all visitors engaged. Use the latest technology to stream the event to peers who couldn’t be there and create a conference full of diverse activities for a diverse audience.

Ambitious businesses can grow their clientele and ambitious individuals can grow their career.

Customer Events

If your business deals with customers, and you’ve done all you can online, you might want to consider hosting an event to attract customers. There are lots of options for you to pursue.

It all depends on what industry you’re in, of course, but most customers are looking for a few key things in the customer events which they hold. They want to learn something, feel special or have an experience they can keep forever.

If you have a premise to work out of this can mean setting up an event with activities. Restaurants can host cooking classes, bars can host trivia nights or ladies’ nights, etc. Inspire teamwork amongst strangers with activities like crafts or inspire brand loyalty with charity events. Share insights into your industry that no one else knows, like how to mix the perfect cocktail and have your potential customers leave with reason to come back.

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