flevyblog

Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.
MANAGEMENT & LEADERSHIP STRATEGY, MARKETING, SALES OPERATIONS & SUPPLY CHAIN ORGANIZATION & CHANGE IT/MIS Other

Action Is the Enemy of Thought

Editor's Note: Take a look at our featured best practice, Strategic Planning: Hoshin Kanri (Hoshin Planning) (153-slide PowerPoint presentation). [NOTE: Our Hoshin Kanri presentation has been trusted by an array of prestigious organizations, including industry leaders such as Apple, Boeing, Shell, Cummins, Johnson Controls, Telefónica, Discover, Stryker, Thales, Saint-Gobain, AGCO, [read more]

Also, if you are interested in becoming an expert on Strategy Development, take a look at Flevy's Strategy Development Frameworks offering here. This is a curated collection of best practice frameworks based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. By learning and applying these concepts, you can you stay ahead of the curve. Full details here.

* * * *

thought_actionWhat’s the issue here?

In the fast-paced world of today, we are urged to undertake ‘business at the speed of thought’ and become increasingly action orientated. Intuitively it makes sense to increase our speed of response in this rapidly changing environment.

But, as we move to action, have our organisations become more effective at understanding the change and responding appropriately? Is the quality of our strategy and decisions producing better results? Lately, we’ve been receiving feedback from clients that they are unhappy with the extent of the strategic thinking and performance in their organisation. Could this be due to an overemphasis on action and speed?

Our research shows that senior executives are having to do more of the thinking themselves and that their people are not contributing sufficiently to creative thinking and problem solving. This is likely to have implications down the track in an increasingly demanding environment.

Speed Kills

Our proposition is that the emphasis on getting things done quickly is killing off strategic thinking in organisations. Action may well be the enemy of thought in these situations!

We find that an action orientated culture is often accompanied by knee-jerk reactions to events. Action oriented organisations tend to focus on a narrow repertoire of actions and solutions – usually those that have worked well in the past.

In addition, these organisations may display a lack of self regulation in their decisions – their actions often have unintended consequences and can take them off the critical path towards their mission. They experience ‘strategic drift’, which can result in a lack of focus and poor results in a relatively short space of time.

So, why does this happen?

Insight Takes Its Time

Strategic thinking has three distinct phases:

action_1Generally, the analysis phases are where the data is collected and where we decide on the action to take – and these can take place quickly. The insight phase, on the other hand, is an abstraction phase in which the data is grouped and regrouped until an insight emerges. The insight phase takes time and requires a different set of conditions to the data collection and action planning.

So, we have fast thinking and slow thinking phases in the strategy process[1]. The fast thinking is known as reflexive thinking, and occurs quickly when we experience a level of perceived familiarity (cognitive ease) with the situation and the data we have collected.  The slow thinking is known as reflective thinking, and is induced by a level of discomfort (cognitive unease) about the situation and data. Importantly, this will only occur when we set aside the time to reflect and have sufficient cognitive energy.

Neuroscience research tells us that during times of action and speed the insight process is less likely to happen and our action will be driven by reflexive thinking.

Our brain seeks to conserve its energy wherever possible. Consequently we tend to err towards reflexive thinking when in a hurry or when we lack the required mental energy. As the term implies, reflexive thinking relies on generalisation and association – and is driven by those habits and patterns of behaviour with which we have experienced past success.

Action is the Enemy of Thought

Action oriented cultures often increase the tempo of our decision making and thus induce a higher level of reflexive thinking. We simply lack the time for reflection and tend to seek associations and generalisations in the way we interpret data and make decisions. Where we do encounter an unfamiliar situation and experience some cognitive unease (a cue to engage in some slow and reflective thinking), this is often overlooked as an irrational feeling. Instead, we get caught up in the action momentum and a surge in energy – resulting in reflexive thinking and action.

Action-oriented cultures also tend to require higher levels of alertness and anxiety for people to remain ‘on top of the situation’. These higher levels of alertness sap cognitive energy and induce ‘continuous partial attention’, leaving less energy for deeper thinking. And the anxiety promotes a stronger limbic response which favours associative decision making and habitual behaviour over considered, reflective thinking.

So, What Do We Do Now?

The pressure to keep moving and respond is relentless in most organisations.  In general terms, the solution is to shift from A.C.T. (action cancels thought) to T.C.A. (thought – choice – action). Some of the initiatives to address this include:

  1. Focus on the cognitive load on the organisation rather than simply time management: The ‘time management’ principle of using time efficiently makes the false assumption that the human brain is a computer that can perform continuously over long periods of time. Instead, the brain prefers short, sharp sprints with periods of rest and distraction in between.Create deliberate pauses between meetings and planning session to give brains an opportunity to recover and reflect. And keep those marathon meetings to shorter, more focused sessions to manage the cognitive load on the organisation.
  1. Deliberately induce cognitive unease in key strategy and decision-making meetings: By using the same strategy frameworks and decision tools we can sometimes reduce the decision making to a compliance ‘tick-the-box’ exercise. The familiarity with the process produces cognitive ease and we default to fast and associative decision making – reflexive thinking.Instead, consider changing your planning tools – and even your external consultants – on a regular basis. The lack of familiarity will heighten the level of cognitive unease, and so induce a deeper level of reflective thinking.
  1. Separate the analysis process from the insight process in decision making and planning: The analytical phases of data collection and action planning rely on high levels of external focus and concentration. Many organisations can perform these tasks with great efficiency and speed.The insight process, on the other hand, requires a different set of conditions. Insight relies on time and space away from the task at hand. As the term implies, it is an internal mental process in which the gathered information is grouped and regrouped in many different ways in order to produce a new understanding. Often, without warning, a new insight is derived. And with it comes a different level of understanding about how the challenge might be addressed in new and creative ways.Combining the analysis and insight phases into a single process will generally drive out the insight. Organisations will tend to move directly from data collection to action planning. In most cases, this fast thinking will rely on association and habitual behaviour – and will not generate the insight that characterises a winning strategy.
  1. Ensure that our strategy is clear, internally consistent and well communicated: This seems like an obvious suggestion. However, it becomes critical in the case of action-oriented organisations where people are often in a hurry and under stress. In times of high stress and time constraints, our brain tend to revert to reflexive thinking in order to conserve our mental resources.Where we have a well articulated and understood strategy, reflexively driven behaviours are more likely to align with this strategy – and strategic drift is less likely to occur. Although this will not produce insightful strategy, it does ensure that we remain on course to our organisational goals.
  1. Plan meeting times with purpose: The natural rhythms of the brain are important to ensure that meetings achieve their purpose. Mornings are when mental energy is highest, and when we are more likely to access our executive functions such as analysis, logical thinking and prioritising. These functions are housed in our pre-frontal cortex (PFC), an energy hungry part of the brain that can only function optimally for  a short time (some say 2-3 hours a day). Importantly, the PFC is able to make trade-offs and assess risk – an important aspect of organisational decision making and planning.When the brain resources are depleted – often in the afternoon, we rely more on our limbic system, the older part of the brain that manages the vast storage of memory in the brain. As the brain tires, it is more prone to seek alternative and creative connections. As the level of focus and concentration declines in the afternoon, we are more likely to generate creative solutions and approaches to challenges. Afternoon meetings are best for brain storming and creative problem solving.

Developing Mindful Organizations

In the same way that organisational culture is not simply an aggregation of the members’ personalities, a collection of mindful individuals does not automatically result in a mindful organisation.

Organisational mindfulness is produced via a series of purposeful organisational practices and processes that are informed by brain science. It recognises that, despite the ever-increasing pace of change in the environment, successful organisations will always be characterised by appropriate thinking and decision making before rushing into action.

[1] Thinking, Fast and Slow, D Kahneman, 2011

138-slide PowerPoint presentation
Our Strategic Planning Process, based on Hoshin Policy Deployment, provides an organization with proven and effective methods to develop, communicate and align its strategic goals, objectives, and initiatives. The Strategic Planning - Hoshin Policy Deployment Training Module includes: 1. MS [read more]

Want to Achieve Excellence in Strategy Development?

Gain the knowledge and develop the expertise to become an expert in Strategy Development. Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.

"Strategy without Tactics is the slowest route to victory. Tactics without Strategy is the noise before defeat." - Sun Tzu

For effective Strategy Development and Strategic Planning, we must master both Strategy and Tactics. Our frameworks cover all phases of Strategy, from Strategy Design and Formulation to Strategy Deployment and Execution; as well as all levels of Strategy, from Corporate Strategy to Business Strategy to "Tactical" Strategy. Many of these methodologies are authored by global strategy consulting firms and have been successfully implemented at their Fortune 100 client organizations.

These frameworks include Porter's Five Forces, BCG Growth-Share Matrix, Greiner's Growth Model, Capabilities-driven Strategy (CDS), Business Model Innovation (BMI), Value Chain Analysis (VCA), Endgame Niche Strategies, Value Patterns, Integrated Strategy Model for Value Creation, Scenario Planning, to name a few.

Learn about our Strategy Development Best Practice Frameworks here.

Readers of This Article Are Interested in These Resources


48-slide PowerPoint presentation
Most frameworks, guides, and business gurus that discuss corporate strategy focus purely on the theory of great strategy, but don't teach the art of great execution. Without execution, strategy is merely theory. In fact, a common complaint of strategy consulting firms is that they leave clients [read more]


 
24-slide PowerPoint presentation
 
 
34-slide PowerPoint presentation

About Dr. Norman Chorn

Norman Chorn is a strategy and organisation development practitioner, who works in Australia, UK, New Zealand, and South Africa. After leaving a leading consulting firm, Norman founded strategy and research firm Brain Link Group with affiliations, in the UK and North America. His work embraces the research and insights from neuroscience and addresses Strategy (in highly uncertain environments), Organisation Development, Growth, and Corporate Resilience. His use of neuroscience principles has enabled the development of a range of proprietary techniques and approaches to achieve an enhancement in organisational performance. He holds visiting and associate appointments with a number of leading Graduate Schools of Management, including Macquarie University (Australia), the University of Pretoria (South Africa) and Canterbury Graduate School of Management (NZ).



Complimentary Business Training Guides


Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]

  This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]

We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]

  We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function

  

  

  

  

  

The Flevy Business Blog (https://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most of our articles are authored by management consultants and industry executives with over 20 years of experience.

Flevy (https://flevy.com) is the marketplace for business best practices, such as management frameworks, presentation templates, and financial models. Our best practice documents are of the same caliber as those produced by top-tier consulting firms (like McKinsey, Bain, Accenture, BCG, and Deloitte) and used by Fortune 100 organizations. Learn more about Flevy here.
  


OUR CORE OFFERINGS
Flevy Marketplace: Top 100
· Strategy & Transformation
· Digital Transformation
· Operational Excellence
· Organization & Change
· Financial Models
· Consulting Frameworks
· PowerPoint Templates
FlevyPro (Subscription Service)
KPI Library
Streams (Functional Bundles)
Flevy Executive Learning (FEL)
PowerPoint Services

FREE Resources

About Flevy
Management Topics
Marcus (AI-Powered Consultant)
Partner Program
LinkedIn Influencer Marketing
FAQ / Terms / Privacy / Blog
Contact Us: support@flevy.com



CONNECT WITH US!
       
TOP 100 TRENDING TOPICS
Acquisition Strategy
Agile
Analytics
Artificial Intelligence
Balanced Scorecard
Best Practices
Big Data
Breakout Strategy
Business Continuity Planning
Business Plan Financial Model
Business Transformation
CMMI
COBIT
Change Management
Cloud
Communications Strategy
Company Financial Model
Competitive Advantage
Competitive Analysis
Consulting Frameworks
Continuous Improvement
Core Competencies
Corporate Culture
Cost Reduction Assessment
Customer Experience

BROWSE BY FUNCTION
Strategy, Transformation, & Innovation
Digital Transformation
Operational Excellence and LSS
Organization, Change, & HR
Management Consulting

Customer Journey
Customer Service
Cyber Security
Data Privacy
Decision Making
Digital Marketing Strategy
Digital Transformation
Digital Transformation Strategy
Due Diligence
ESG
Employee Engagement
Employee Training
Enterprise Architecture
Growth Strategy
HR Strategy
Hiring
Hoshin Kanri
ISO 27001
ITIL
Information Technology
Innovation Management
Integrated Financial Model
Kaizen
Kanban
Key Performance Indicators

ADDITIONAL RESOURCES
Business Strategy Frameworks
Case Studies
Consulting Training Guides
COVID-19 Trend Data
Digital Transformation
Financial Advising Services (FAS)

Knowledge Management
Leadership
Lean
Lean Manufacturing
Logistics
M&A (Mergers & Acquisitions)
Manufacturing
Market Research
Marketing Plan Development
Maturity Model
McKinsey PowerPoint
McKinsey Templates
Operational Excellence
Organizational Change
Organizational Design
Performance Management
Post-merger Integration
Pricing Strategy
Process Improvement
Process Maps
Procurement Strategy
Product Launch Strategy
Product Strategy
Project Management
Quality Management


Free Resources
KPI Library
Lean Management
Lean Six Sigma Training Guides
Marcus Insights
Operational Excellence

Real Estate
Remote Work
Restructuring
Risk Management
Robotic Process Automation
SWOT
SaaS
Sales
Scrum
Service Design
Six Sigma Project
Social Media Strategy
Strategic Planning
Strategic Thinking
Strategy Development
Supply Chain Analysis
Sustainability
Target Operating Model
Team Management
Total Productive Maintenance
Value Chain Analysis
Value Creation
Value Stream Mapping
Visual Workplace
Workplace Safety


Product Strategy
Small Business Owner
Startup Resources
Strategic Planning
Strategic Planning Process
Value Innovation Strategy


© 2012-2024 Copyright. Flevy LLC. All Rights Reserved.