3 Common Chargeback Types
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Chargebacks are one of the most common reasons for revenue loss related to fraud. The online business suffers from the increased number of frauds during the lockdown period. To understand the reasons for chargebacks or be able to use the VMPI system in advance, you have to find out the roots of the problem. Understanding the most popular issues that lead to chargebacks can help you cut these cases and improve your business outcome.
Business Owner’s Error
Numerous types of mistakes can be totally made or fixed by merchants. They are usually the most common reasons for chargebacks. These errors can influence your reputation as a seller:
- Though the lost or damaged package during the shipping is not a common problem, it happens from time to time, especially if you trust delivery to the unknown new company;
- After the customer canceled the shipping or returned goods, the credit was not processed;
- The money transaction was duplicated. Sometimes customers can accidentally tap twice on the same button “Pay”, and sometimes there is an error inside the system, which repeats the same money transferring process;
- After the subscription for your service was canceled, the transaction is still active.
All the cases described in this section totally depend on the business owner. You can also prevent them. Check the delivery service you use, ask for customers’ reviews, and track the package. Online payment systems must be monitored and checked at least once a month to avoid errors that may occur with transactions.
Frauds and Scammers
This chargebacks’ reason is not related to the merchant’s errors, but you can still fix it. Frauds use credit card information to order goods without the consent of the true owner of the card. Criminals can steal cards offline, and cyber frauds can use the card information online. Hacked accounts are a common problem of modern society. This is why the chargebacks were created. They tend to protect cardholders from such situations. Users, who notice transactions they did not start, file for money return immediately.
You can fix the situation by increasing the security of transactions. Ask customers to prove their identity. There are numerous programs made specifically to search for frauds and block them.
You will not be the first merchant fooled by the customer. While you sold the high-quality product that was shipped without any problems, there is no guarantee that the buyer will not ask for money back. It is an incredibly popular reason for a chargeback.
Customers start the dispute because they mixed up the name of the product, changed their minds, or simply want to keep the product and receive the money back. Unfortunately, you have to deal with such cases as well, this is why it is extremely important to save the history of conversations, record them, and keep any possible proofs to win the dispute.
Preventing the Process
Hopefully, you’ve learned the most popular reasons why your customers file chargebacks. Knowing about them, you can prevent such an unpleasant situation. In order to protect your business, you have to use all these measures at once:
- The authorization process on your website must be advanced. You have to make sure that the person who makes the order is not a fraud. The best option is implementing several stages of authorization. If you offer a subscription to something, ask for a digital signature.
- Use PCI DSS 1 level payment service provider to increase the online security of your platform. Don’t forget to ask for CVV numbers from cardholders. If you still have doubts, ask for CVV2 for Visa, and CVC2 for MasterCard.
- Make sure your refund policy is stated on the website. You have to clarify the conditions. Ask the customers to read it carefully.
- Notify your customers about the details of each transaction they make. Send the notifications to their emails.
If you want to see your business prosper, change the situation with chargebacks. Make sure they occur either rarely or don’t occur at all. Improve your security and authorization systems. If you find the reason in the quality of delivery or the services you provide, improve it as quickly as possible before it ruins the business.
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About Shane AvronShane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.
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