An accounting firm specializes in delivering professional tax, bookkeeping, compliance, and advisory services to individual, small business, and corporate clients. Leveraging a team of CPAs, accountants, and payroll professionals, these firms offer tailored financial solutions including bookkeeping, income tax preparation, payroll processing, sales tax compliance, and strategic tax advisory.
This financial model is meticulously designed to analyze and forecast the financial performance of an accounting firm, capturing key revenue and cost drivers specific to the professional services industry.
The model delivers a 5-year forecast (60 months), starting from the user-defined forecast start month, and includes placeholders for up to 36 months of historical financial data. It incorporates operational variables such as headcount by role, billable hours per accountant, billing rates for retainer and non-retainer clients, and service-line segmentation. This model is ideal for internal budgeting, pricing strategy, investor presentations, and financing applications tailored to accounting practices.
The model is organized into the following six core sections:
1. Cover Tabs
• Navigation tools and user instructions for efficient model use.
2. Input Tabs
-Revenue Assumptions:
• Accounting Staff Types & Headcount: Number of staff by role (e.g., Partner, Senior Accountant, CPA, Junior Accountant).
• Billing Metrics: Average billable hours/month, utilization rates (%), hourly billing rates for retainer and non-retainer clients.
• Service Segmentation: Allocation of revenue across major categories—Bookkeeping, Income Tax, Payroll, Sales Tax Compliance, and Tax Advisory etc.
-General Assumptions:
• Company name, forecast start date, reporting currency
• Inflation, payroll tax (if applicable), and corporate tax rates
-Direct Cost Assumptions:
• Accounting professionals compensation (salaries, bonuses)
• Outsourced services, subcontractors (e.g., payroll platforms, e-filing), software tools and compliance platforms (e.g., QuickBooks, ProSeries, Gusto) specific to revenue category.
-SG&A Expenses:
• Fixed and variable overhead (rent, utilities, admin, advertising, insurance, legal/professional fees)
-CapEx Assumptions:
• Office setup, IT equipment, furniture
• Tax and accounting software licenses
• Depreciation schedules
-Working Capital Assumptions:
• Client payment terms (AR days)
• Vendor payment terms (AP days)
• Minimum cash reserve for operational continuity
-Financing & One-Time Expenses:
• Loan terms, fundraising, business incorporation, branding, website, and go-to-market launch expenses
3. Output Tabs
(i) Dashboard overview
(ii) Sources & Uses of Funds
(iii) Key financial ratios
4. Financial Statements Tabs
Monthly and Annual:
(i) Profit & Loss Statement
(ii) Cash Flow Statement
(iii) Balance Sheet
5. Calculation Tabs
(i) Revenue and cost of revenue
(ii) Staffing costs
(iii) CapEx and depreciation forecasts
(iv) Loan amortization and interest schedules
6. Advanced Analysis Tabs
(i) Valuation model (DCF-based)
(ii) KPI dashboard
(iii) Revenue analytics
(iv) Expense breakdowns
(v) Balance sheet trends
Technical Specifications
• No VBA or Macros
• Circular Reference-Free
• Compatible with Excel 2010 and newer
• The model can be uploaded to Google Sheets without loss of core functionality. However, Google Sheets does not support Excel's native two-way data tables, which are used in the Valuation tab for sensitivity analysis. Further, minor adjustments may be required for the graphs.
Validation Checks
• Green ticks indicate complete and valid entries
• Red crosses flag errors or incomplete inputs
Why Choose This Model?
This financial model is specifically designed for accounting firms, offering a robust and structured approach to financial forecasting, pricing strategy, investor reporting, and operational planning.
Whether you're launching a new practice, scaling your operations, or preparing for funding or bank financing, this model gives you the clarity, financial control, and strategic insight to grow your accounting business effectively.
Need customizations? Our team also offers professional model customization services tailored to your firm's unique service mix, staffing structure, and billing strategy.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Management Accounting Excel: Accounting Firm Financial Forecast Model Excel (XLSX) Spreadsheet, ExcelFinModels
Management Accounting Costing Activity Based Costing Process Mapping Financial Analysis Financial Management Budgeting & Forecasting Cost Reduction Assessment Pricing Strategy Small Business Business Basics KPI
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