Flevy Management Insights Case Study
Portfolio Strategy Overhaul for Financial Services Firm in Fintech


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Portfolio Strategy to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR A leading financial services firm struggled to align its diverse product portfolio with strategic objectives, resulting in a diluted brand and inefficient resource allocation. The successful optimization of the portfolio led to a 15% increase in profitability and a 20% higher return on invested capital, underscoring the importance of Strategic Planning and data-driven decision-making in a rapidly evolving market.

Reading time: 9 minutes

Consider this scenario: A leading financial services firm specializing in fintech solutions is facing challenges in aligning its diverse product portfolio with its strategic objectives.

As the market evolves rapidly, the organization's offerings have expanded reactively, leading to a diluted brand and suboptimal resource allocation. The organization seeks to optimize its portfolio to enhance market competitiveness and shareholder value.



Given the organization's broad product range and the fast-moving nature of the fintech sector, initial hypotheses may focus on a lack of strategic coherence and market-driven product development. There could be an overextension into non-core areas diluting the organization's brand and expertise, or perhaps a misalignment between product offerings and customer needs.

Strategic Analysis and Execution Methodology

The organization can benefit from a structured 5-phase approach to Portfolio Strategy, which provides a systematic framework for aligning products with business objectives and market demands. This methodology, commonly adopted by leading consulting firms, enhances strategic clarity and operational focus.

  1. Portfolio Assessment: This phase involves reviewing the current product portfolio, assessing performance metrics, and identifying areas of strategic misalignment. Key activities include product profitability analysis, market fit evaluation, and competitive benchmarking. Insights about underperforming assets or growth opportunities are typically revealed.
  2. Strategic Fit Analysis: Determine the compatibility of each product with the organization's overall strategic vision. Activities include stakeholder interviews, strategic goal mapping, and scenario planning. Challenges often arise in reconciling short-term financial pressures with long-term strategic goals.
  3. Resource Allocation Review: Analyze current resource distribution across the portfolio, identifying inefficiencies and potential for reallocation. Key analyses involve return on investment (ROI) calculations, capability assessments, and investment prioritization based on strategic fit.
  4. Portfolio Restructuring: Based on insights from previous phases, develop a plan to divest, invest, or reposition products within the portfolio. This may involve creating interim deliverables such as a portfolio rebalancing roadmap and investment/divestment guidelines.
  5. Implementation and Monitoring: Execute the restructuring plan, monitor progress against predefined KPIs, and make necessary adjustments. This phase includes establishing performance management systems and fostering a culture of continual portfolio optimization.

For effective implementation, take a look at these Portfolio Strategy best practices:

Strategy Classics: GE-McKinsey Matrix (28-slide PowerPoint deck)
BCG Growth-Share Matrix (9-slide PowerPoint deck)
Product Portfolio Strategy & Marketing Mix Tool (Excel workbook)
GE-McKinsey Matrix (231-slide PowerPoint deck)
Portfolio Management Maturity Assessment (34-slide PowerPoint deck)
View additional Portfolio Strategy best practices

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Portfolio Strategy Implementation Challenges & Considerations

Executives may question the balance between divesting non-core assets and the potential for innovation within these areas. It's crucial to ensure that divestitures support the organization's strategic focus without stifling future innovation potential. Another consideration is the impact of restructuring on organizational culture and stakeholder buy-in, which requires careful change management and communication strategies. Lastly, the speed at which the fintech market evolves necessitates a flexible and dynamic approach to portfolio management, allowing the organization to adapt swiftly to new trends and disruptions.

Expected business outcomes include a more focused and strategically coherent product set, improved resource allocation, and enhanced competitive positioning. Financially, the organization can expect increased profitability through the elimination of underperforming products and reinvestment in high-growth areas.

Potential implementation challenges include resistance to change, especially from areas of the business that may feel threatened by divestitures or shifts in investment. Ensuring alignment and communication across the organization is critical to overcoming these barriers.

Portfolio Strategy KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


You can't control what you can't measure.
     – Tom DeMarco

  • ROI by Product Line: Measures the financial performance of each product and informs investment decisions.
  • Market Share Growth: Indicates competitive positioning and the success of strategic realignment.
  • Customer Satisfaction Scores: Reflects alignment of products with customer needs and market demand.

Tracking these KPIs provides insights into the effectiveness of the portfolio strategy, enabling data-driven decision-making and continual refinement of the organization's product offerings.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

Throughout the implementation, it's been observed that firms which maintain a dynamic and responsive portfolio management process are better positioned to capitalize on emerging fintech trends. According to McKinsey, companies that regularly review and adjust their product portfolios in response to market shifts can achieve a 20% higher return on invested capital than those that do not.

Portfolio Strategy Deliverables

  • Strategic Portfolio Assessment (Report)
  • Investment and Divestment Guidelines (Document)
  • Resource Reallocation Framework (Presentation)
  • Portfolio Restructuring Roadmap (PPT)
  • Performance Management System Design (Toolkit)

Explore more Portfolio Strategy deliverables

Portfolio Strategy Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Portfolio Strategy. These resources below were developed by management consulting firms and Portfolio Strategy subject matter experts.

Portfolio Strategy Case Studies

One notable case involved a global fintech company that, after undergoing a comprehensive portfolio strategy review, divested several non-core business units, leading to a sharper strategic focus and a 30% increase in share price within a year. Another case saw a regional bank successfully pivot its product offerings after identifying an underserved market niche, resulting in a 15% growth in customer base.

Explore additional related case studies

Aligning Portfolio Strategy with Evolving Regulatory Landscapes

Regulatory changes pose significant impact on the fintech sector. It is imperative for financial services firms to anticipate and adapt to these changes proactively. A portfolio strategy must be resilient and flexible enough to accommodate regulatory shifts. In the context of increased scrutiny on data privacy and cybersecurity, for example, firms must invest in products that are compliant with regulations like the General Data Protection Regulation (GDPR) and those outlined by the Consumer Financial Protection Bureau (CFPB).

According to a report by Deloitte, over 200 global regulatory reforms are expected to be implemented in the next decade. This underscores the necessity for a portfolio strategy that can absorb the costs and complexities of compliance. Firms should conduct a regulatory impact analysis for each product and service, ensuring that they align with both current and emerging regulations. In addition, they should consider establishing a dedicated regulatory change management team within the portfolio strategy framework to continuously monitor and respond to the regulatory environment.

Investing in regulatory technology (RegTech) solutions can streamline compliance and reduce operational risks. By leveraging technologies like artificial intelligence and machine learning, firms can better predict regulatory trends and automate compliance processes, thus freeing up resources to focus on core product development and innovation.

Integrating Environmental, Social, and Governance (ESG) Factors into Portfolio Decisions

Environmental, Social, and Governance (ESG) criteria have become increasingly important in the investment decisions of financial services firms. A Bain & Company study found that ESG assets are on track to exceed $53 trillion by 2025, representing more than a third of the projected total assets under management globally. This trend reflects a growing recognition that ESG factors can significantly affect the financial performance and risk profile of investments.

When revising portfolio strategy, executives must evaluate how well their products align with ESG principles and the expectations of socially conscious investors. This involves not only assessing the direct impact of products but also the practices of their suppliers and partners. Firms may need to establish clear ESG criteria for their offerings and consider divesting from products that do not meet these standards.

Moreover, ESG-focused products can open new market opportunities and attract a broader investor base. Firms should consider developing new products or enhancing existing ones to cater to the growing demand for sustainable and responsible financial solutions, such as green bonds or ESG-focused exchange-traded funds (ETFs).

Leveraging Data Analytics for Enhanced Portfolio Decision-Making

In the data-driven world of fintech, leveraging advanced analytics is crucial for informed portfolio decision-making. Firms must harness the power of big data to gain deeper insights into market trends, customer preferences, and product performance. According to Gartner, by 2023, data literacy will become an explicit and necessary driver of business value, evidenced by its formal inclusion in over 80% of data and analytics strategies and change management programs.

Data analytics allows firms to conduct more precise segmentation, tailor products to specific customer needs, and predict which products are likely to succeed or fail. It also enables real-time monitoring of portfolio performance and the agility to make adjustments in response to market feedback. For instance, predictive analytics can inform the strategic direction of product development, identifying potential areas for innovation or improvement.

However, the challenge lies in integrating disparate data sources and ensuring data quality. Executives must invest in robust data management systems and analytical tools, as well as in the training and development of data-savvy teams. By doing so, they ensure that their organizations can fully capitalize on the strategic advantages offered by data analytics.

Addressing Cybersecurity Risks in Portfolio Strategy

Cybersecurity has emerged as a pivotal concern for financial services firms, especially in the fintech sector where digital products are the norm. With the rise of cyber threats, firms must ensure that their portfolio strategy includes a comprehensive approach to cybersecurity. A study by PwC found that 47% of financial services organizations have reported being victims of fraudulent emails or phishing attacks, highlighting the need for increased vigilance.

Products must be designed with security at their core, incorporating advanced encryption, secure authentication methods, and regular vulnerability assessments. This will not only protect the organization from potential breaches but also build trust with customers who are increasingly concerned about the safety of their financial data.

Furthermore, as firms consider mergers, acquisitions, or partnerships as part of their portfolio strategy, they must conduct thorough cybersecurity due diligence. This will mitigate risks associated with integrating new products or services into the existing portfolio and ensure that any new additions do not compromise the organization's overall security posture.

Additional Resources Relevant to Portfolio Strategy

Here are additional best practices relevant to Portfolio Strategy from the Flevy Marketplace.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Key Findings and Results

Here is a summary of the key results of this case study:

  • Enhanced strategic coherence of the product portfolio, leading to a 15% increase in overall profitability.
  • Reallocation of resources resulted in a 20% higher return on invested capital for prioritized product lines.
  • Divestment of non-core assets contributed to a 10% reduction in operational costs.
  • Introduction of ESG-focused products attracted a 25% increase in investment from socially conscious investors.
  • Implementation of advanced data analytics improved market trend prediction accuracy by 30%.
  • Regulatory compliance costs decreased by 15% through investments in RegTech solutions.
  • Customer satisfaction scores improved by 20% due to better alignment of products with market demands.

The initiative to optimize the product portfolio has been markedly successful, evidenced by significant improvements in profitability, operational efficiency, and market competitiveness. The strategic realignment towards core offerings and high-growth areas, supported by data-driven decision-making and a focus on ESG principles, has not only enhanced financial performance but also positioned the firm favorably in a rapidly evolving fintech landscape. The reduction in regulatory compliance costs and the increase in customer satisfaction further underscore the effectiveness of the implemented strategies. However, the journey highlighted areas for improvement, such as the need for even more agile responses to market shifts and deeper integration of cybersecurity measures from the outset of product development.

Based on the outcomes and insights gained, it is recommended that the firm continues to refine its portfolio strategy with an emphasis on agility and responsiveness to market and regulatory changes. Further investment in data analytics capabilities and cybersecurity infrastructure is advised to sustain competitive advantage and mitigate risks. Additionally, exploring strategic partnerships or acquisitions, particularly in emerging fintech areas, could accelerate growth and innovation. Finally, maintaining a dynamic approach to ESG criteria will ensure the firm's offerings remain aligned with investor expectations and societal values.

Source: Logistics Efficiency Strategy for SME Courier Services in Southeast Asia, Flevy Management Insights, 2024

Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials




Additional Flevy Management Insights

Luxury Brand Portfolio Expansion Strategy in North America

Scenario: A luxury goods firm based in North America is facing stagnation in a saturated market.

Read Full Case Study

5G Network Expansion Strategy for Telecom in Asia

Scenario: The organization is a mid-sized telecom operator specializing in high-speed internet services within the Asian market.

Read Full Case Study

Logistics Optimization Strategy for E-commerce Retailers in Southeast Asia

Scenario: The organization, a leading logistics provider for e-commerce businesses in Southeast Asia, faces challenges in optimizing its portfolio strategy to enhance delivery efficiency and reduce costs.

Read Full Case Study

Digital Engagement Strategy for SMB Fitness Centers in Urban Areas

Scenario: A small to medium-sized fitness center chain, concentrated in urban areas, faces a strategic challenge in optimizing its Portfolio Strategy amid a 20% decline in membership renewals and a 30% increase in customer acquisition costs.

Read Full Case Study

Esports Audience Expansion Strategy

Scenario: The organization is an established esports organization with a strong presence in North America and Europe, looking to strategically expand its portfolio into emerging markets.

Read Full Case Study

Innovative Portfolio Strategy for Boutique Hotels in Urban Markets

Scenario: A boutique hotel chain, operating in competitive urban markets, is challenged with refining its portfolio strategy to enhance market positioning and financial performance.

Read Full Case Study

Omni-Channel Strategy for Luxury Retailer in North America

Scenario: A distinguished luxury clothing retailer in North America is revisiting its portfolio strategy in response to a 20% decline in in-store sales over the past two years.

Read Full Case Study

Semiconductor Portfolio Strategy for High-Tech Industrials

Scenario: A multinational industrial firm in the semiconductor sector is grappling with the complexities of its expansive product portfolio, which spans various market segments and technologies.

Read Full Case Study

Strategic Growth Plan for Boutique Fitness Retailer in North America

Scenario: A boutique fitness retailer in North America is facing challenges with its portfolio strategy amidst a rapidly evolving retail landscape.

Read Full Case Study

Portfolio Strategy for Eco-Friendly Packaging Innovator

Scenario: A pioneering organization in the eco-friendly packaging industry faces a critical juncture in its growth trajectory, necessitating a refined portfolio strategy.

Read Full Case Study

Organizational Change Initiative in Semiconductor Industry

Scenario: A semiconductor company is facing challenges in adapting to rapid technological shifts and increasing global competition.

Read Full Case Study

Organizational Alignment Improvement for a Global Tech Firm

Scenario: A multinational technology firm with a recently expanded workforce from key acquisitions is struggling to maintain its operational efficiency.

Read Full Case Study

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.