Flevy Management Insights Q&A

What is the role of digital twin technology in enhancing decision analysis for manufacturing executives?

     David Tang    |    Decision Analysis


This article provides a detailed response to: What is the role of digital twin technology in enhancing decision analysis for manufacturing executives? For a comprehensive understanding of Decision Analysis, we also include relevant case studies for further reading and links to Decision Analysis templates.

TLDR Digital twin technology is transforming manufacturing by offering executives tools for improved decision analysis, enabling Strategic Planning, Risk Management, Operational Excellence, and driving Innovation.

Reading time: 5 minutes

Before we begin, let's review some important management concepts, as they relate to this question.

What does Digital Twin Technology mean?
What does Operational Excellence mean?
What does Risk Management mean?
What does Innovation mean?


Digital twin technology is revolutionizing the manufacturing sector by providing executives with a powerful tool for enhancing decision analysis. This technology creates a virtual replica of a physical system, process, or product, enabling organizations to simulate, predict, and optimize their operations in a risk-free environment. The application of digital twins in manufacturing is not just a trend but a strategic imperative for achieving Operational Excellence, enhancing Performance Management, and driving Innovation.

Strategic Planning and Risk Management

At the core of Strategic Planning and Risk Management in manufacturing is the ability to predict outcomes and mitigate potential risks. Digital twin technology offers an unparalleled advantage in this area by allowing executives to model the impact of various strategies and external factors on their operations. For instance, a digital twin can simulate the effects of supply chain disruptions, changes in market demand, or the introduction of new technologies. This capability enables leaders to make informed decisions based on comprehensive analysis and foresight, rather than relying solely on historical data or intuition.

Moreover, digital twins facilitate a proactive approach to Risk Management. By identifying potential issues before they manifest in the physical world, organizations can implement preventative measures, thereby minimizing downtime and avoiding costly repairs. This predictive capability is supported by real-time data and advanced analytics, which provide a dynamic and accurate representation of the manufacturing process and its potential vulnerabilities.

One notable example of digital twin technology in action is its use by Siemens in their gas turbine operations. Siemens leverages digital twins to predict and prevent potential failures, optimizing maintenance schedules and improving turbine efficiency. This proactive approach to maintenance not only reduces operational costs but also extends the lifespan of critical equipment, demonstrating the tangible benefits of digital twins in strategic planning and risk management.

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Operational Excellence and Performance Management

Digital twin technology plays a pivotal role in achieving Operational Excellence by enabling continuous improvement and innovation. Through the use of digital twins, manufacturing executives can monitor and analyze the performance of their operations in real-time, identify inefficiencies, and implement corrective measures promptly. This real-time visibility into the production process allows for agile decision-making and rapid response to any deviations from optimal performance.

In addition to performance monitoring, digital twins also facilitate scenario testing and optimization exercises. Executives can simulate changes to the production process, such as adjustments in workflow, introduction of new materials, or alterations in machine settings, to identify the configurations that yield the best outcomes. This capability not only enhances the efficiency and productivity of manufacturing operations but also fosters a culture of continuous improvement and innovation.

A practical application of digital twin technology for Operational Excellence can be seen in GE's implementation across its manufacturing facilities. GE uses digital twins to optimize the performance of its equipment and processes, leading to significant improvements in efficiency, reduced energy consumption, and lower production costs. This strategic use of digital twins underscores their value in driving operational improvements and achieving competitive advantage.

Innovation and Leadership in the Digital Age

The adoption of digital twin technology is also a testament to an organization's commitment to Innovation and Leadership in the digital age. By embracing this advanced technology, manufacturing executives demonstrate foresight and a willingness to invest in the future of their operations. This not only positions the organization as a leader in its industry but also attracts talent and investment by showcasing a culture that values innovation and technological advancement.

Digital twins also serve as a catalyst for innovation by providing a platform for experimentation and discovery. Engineers and product designers can use digital twins to test new ideas and concepts without the need for physical prototypes, significantly reducing the time and cost associated with product development. This accelerates the innovation cycle and allows organizations to bring new products to market faster, gaining a competitive edge.

For example, Airbus uses digital twins to design and test its aircraft, enabling the company to explore a wider range of design options and optimize the performance of its planes. This innovative approach not only reduces development costs but also results in more efficient and reliable aircraft, highlighting the strategic role of digital twins in fostering innovation and maintaining industry leadership.

Digital twin technology is transforming the manufacturing landscape by providing executives with the tools they need for enhanced decision analysis. Through applications in Strategic Planning, Risk Management, Operational Excellence, and Innovation, digital twins offer a comprehensive solution for navigating the complexities of the modern manufacturing environment. As organizations continue to embrace this technology, the potential for growth, efficiency, and competitive advantage is boundless.

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David Tang, New York

Strategy & Operations, Digital Transformation, Management Consulting

This Q&A article was reviewed by David Tang. David is the CEO and Founder of Flevy. Prior to Flevy, David worked as a management consultant for 8 years, where he served clients in North America, EMEA, and APAC. He graduated from Cornell with a BS in Electrical Engineering and MEng in Management.

It is licensed under CC BY 4.0. You're free to share and adapt with attribution. To cite this article, please use:

Source: "What is the role of digital twin technology in enhancing decision analysis for manufacturing executives?," Flevy Management Insights, David Tang, 2026




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