Want FREE Templates on Strategy & Transformation? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.







Flevy Management Insights Case Study
Business Continuity Planning for Maritime Transportation Leader


There are countless scenarios that require Business Continuity Planning. Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Business Continuity Planning to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, best practices, and other tools developed from past client work. Let us analyze the following scenario.

Reading time: 8 minutes

Consider this scenario: A leading company in the maritime industry faces significant disruption risks, from cyber-attacks to natural disasters.

In recent times, the organization has recognized the need to strengthen its Business Continuity Planning to ensure operational resilience and maintain competitive advantage. Despite having some measures in place, their current strategy lacks comprehensive risk assessment, integrated communication plans, and a robust recovery framework, which are critical for addressing the complex challenges posed by the global nature of maritime operations.



In light of the situation, initial hypotheses might suggest that the organization's current Business Continuity Planning is not adequately aligned with the unique risks inherent in the maritime industry. There could be a lack of integration between the organization's various departments and their contingency plans, or perhaps the existing plan does not cover all critical business functions. Furthermore, there may be insufficient training and awareness among employees regarding their roles during a disruption.

Strategic Analysis and Execution Methodology

The organization can benefit from a structured 4-phase consulting methodology to enhance its Business Continuity Planning. This process will ensure that all aspects of the organization's operations are resilient to disruptions, and it will enable rapid recovery, minimizing downtime and financial loss.

  1. Assessment and Benchmarking: Begin with a thorough analysis of the existing Business Continuity Planning. Evaluate the current risk management strategies against industry benchmarks. Key questions include: What are the most significant risks identified? Are the current recovery strategies adequate and tested?
    • Identify gaps in the current plan and assess the resilience of critical business functions.
    • Review past incidents and responses to understand the efficacy of current plans.
  2. Strategy Development: Based on the assessment, develop a comprehensive Business Continuity Plan that includes risk mitigation strategies, response procedures, and recovery plans. Key questions include: How can we integrate the contingency plans of different departments? What training is required for employees?
    • Create a unified framework that aligns all departmental plans.
    • Develop clear communication and escalation protocols.
  3. Implementation and Training: Implement the new Business Continuity Plan across the organization. Ensure that all staff are trained and aware of their specific roles during a disruption. Key questions include: How will the new plan be communicated throughout the organization? What exercises can be conducted to test the plan?
    • Run simulations and drills to test the plan's effectiveness.
    • Establish a continuous improvement process to update the plan regularly.
  4. Monitoring and Continuous Improvement: Establish KPIs and monitoring mechanisms to continuously assess the effectiveness of the Business Continuity Plan. Key questions include: What metrics will indicate the plan's performance? How can we ensure the plan remains relevant and effective over time?
    • Review and revise the plan based on lessons learned from drills and actual incidents.
    • Stay abreast of emerging risks and update the plan accordingly.

Learn more about Business Continuity Planning Risk Management Continuous Improvement

For effective implementation, take a look at these Business Continuity Planning best practices:

Business Continuity Plan (BCP) Template (20-page Word document and supporting ZIP)
Business Crisis Management (48-slide PowerPoint deck)
Business Continuity and Disaster Recovery Checklist (55-slide PowerPoint deck)
Business Continuity Risk Assessment (BCRA) Templates (6-page Word document and supporting ZIP)
Business Continuity Planning - Guide, Process and Tools (61-slide PowerPoint deck)
View additional Business Continuity Planning best practices

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Business Continuity Planning Implementation Challenges & Considerations

Adopting a new Business Continuity Plan may raise concerns about the integration of global and local operations within the maritime industry. Ensuring that communication flows seamlessly across the organization's vast network will be critical for the plan's success. Additionally, the regulatory environment in the maritime sector is complex and ever-changing, necessitating a plan that is both flexible and compliant with international standards.

Upon full implementation of the methodology, the organization can expect to see improved readiness for disruptions, reduced downtime during incidents, and a more resilient operational structure. These outcomes will lead to sustained business operations, even in the face of unforeseen events, and can ultimately result in increased trust from customers and stakeholders.

Potential challenges during implementation include resistance to change, particularly when new processes disrupt established routines. Furthermore, the complexity of coordinating drills and simulations across multiple locations and departments should not be underestimated.

Business Continuity Planning KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


A stand can be made against invasion by an army. No stand can be made against invasion by an idea.
     – Victor Hugo

  • Recovery Time Objective (RTO)—measures the targeted duration of time within which a business process must be restored after a disruption to avoid unacceptable consequences.
  • Recovery Point Objective (RPO)—the maximum tolerable period in which data might be lost due to a major incident.
  • Incident Response Time—the speed at which the organization responds to a business disruption.
  • Employee Awareness Levels—gauged through regular testing and surveys to ensure that all employees are aware of their roles in the Business Continuity Plan.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

Throughout the implementation process, it has become evident that regular communication and stakeholder engagement are pivotal for success. A study by McKinsey showed that organizations with effective communication are 3.5 times more likely to outperform their peers. It's not just about having a plan in place; it's about ensuring that everyone in the organization understands and is committed to it.

Learn more about Effective Communication

Business Continuity Planning Deliverables

  • Business Continuity Framework (PowerPoint)
  • Risk Assessment Report (Excel)
  • Recovery Strategy Plan (Word)
  • Training and Awareness Program Toolkit (PDF)
  • Drill and Simulation Debrief Document (Word)
  • Continuous Improvement Process Guidelines (PDF)

Explore more Business Continuity Planning deliverables

Business Continuity Planning Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Business Continuity Planning. These resources below were developed by management consulting firms and Business Continuity Planning subject matter experts.

Business Continuity Planning Case Studies

A case study from a global shipping company illustrates the importance of robust Business Continuity Planning. After implementing a comprehensive plan, the company successfully managed a cyber-attack with minimal disruption to operations, showcasing the effectiveness of their response and recovery strategies.

Another example comes from a large port operator that faced a severe weather event. Their Business Continuity Plan enabled them to safeguard critical infrastructure, maintain operations at alternative sites, and quickly resume full operations after the event, demonstrating the value of preparedness and adaptability.

Explore additional related case studies

Integration of Global and Local Business Continuity Plans

Ensuring the alignment of global and local Business Continuity Plans is critical for multinational maritime organizations. Without a cohesive strategy, localized responses to disruptions can become disjointed, leading to inefficiencies and increased risk exposure. The key is to develop a central framework that defines core principles and procedures while allowing flexibility for local adaptation to specific risks and regulatory environments.

According to a survey by PwC, 69% of respondents from high-performing companies said their crisis management plans are both consistent across the organization and allow for local adaptation. This balance is crucial in the maritime industry, where the impact of a disruption can cascade rapidly through the supply chain. Establishing a clear communication hierarchy and response protocols that can be universally applied ensures a unified approach to crisis management while respecting regional nuances.

Learn more about Supply Chain Crisis Management

Business Continuity Plan Communication and Training

Communication is a cornerstone of effective Business Continuity Planning. A study by Deloitte highlighted that companies with advanced communication strategies were more successful in managing a crisis. This involves not only the dissemination of the plan itself but also ongoing awareness initiatives to ensure that all employees understand their roles and responsibilities within the plan.

Training programs and simulations must be regular, practical, and engaging to keep the Business Continuity Plan at the forefront of employees’ minds. Capgemini research suggests that hands-on training is significantly more effective than traditional methods in preparing employees for crisis situations. Embedding Business Continuity Planning into the corporate culture through continuous education and practice ensures swift and calibrated responses when faced with actual disruptions.

Learn more about Corporate Culture

Regulatory Compliance and Business Continuity Planning

In the heavily regulated maritime industry, compliance with international and local regulations is not just a legal obligation but also a strategic imperative. Regulatory compliance should be integrated into the Business Continuity Plan, with a mechanism for staying abreast of changes and ensuring that the plan adapts accordingly. This proactive approach can prevent costly legal issues and also serve as a competitive differentiator.

Accenture's research indicates that 76% of executives believe that their ability to adapt to regulatory compliance has a significant impact on their company’s ability to innovate. By embedding compliance into the Business Continuity Planning process, maritime companies can ensure that innovation and resilience go hand-in-hand, driving both regulatory adherence and operational efficiency.

Measuring the Effectiveness of a Business Continuity Plan

The effectiveness of a Business Continuity Plan can be measured through both qualitative and quantitative metrics. Key Performance Indicators (KPIs) such as Recovery Time Objective (RTO) and Recovery Point Objective (RPO) provide concrete data on the plan's performance. Regular drills and simulations, along with post-event analyses, offer qualitative insights into areas for improvement.

Gartner recommends establishing a Business Continuity Management (BCM) program with defined metrics and governance to regularly evaluate the plan's effectiveness. This structured approach allows organizations to move beyond ad-hoc responses, creating a culture of continuous improvement in Business Continuity Planning. By tracking performance and making data-driven decisions, maritime companies can enhance their resilience against disruptions.

Learn more about Business Continuity Management Key Performance Indicators

Additional Resources Relevant to Business Continuity Planning

Here are additional best practices relevant to Business Continuity Planning from the Flevy Marketplace.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Key Findings and Results

Here is a summary of the key results of this case study:

  • Implemented a comprehensive Business Continuity Plan, reducing Recovery Time Objective (RTO) by 30% across key operations.
  • Enhanced regulatory compliance, aligning the Business Continuity Plan with international maritime standards, mitigating legal risks.
  • Increased employee awareness levels regarding Business Continuity Planning roles by 40% through regular training and simulations.
  • Established a continuous improvement process, leading to a 25% improvement in Incident Response Time within the first year.
  • Integrated global and local Business Continuity Plans, improving efficiency and response times to disruptions by 35%.
  • Developed and implemented a unified communication framework, resulting in a 50% increase in stakeholder engagement and plan effectiveness.

The initiative to enhance Business Continuity Planning in the maritime organization has been markedly successful. The significant reduction in Recovery Time Objective (RTO) and the improvement in Incident Response Time are clear indicators of enhanced operational resilience. The alignment of the Business Continuity Plan with international maritime standards not only mitigated legal risks but also positioned the company favorably in a competitive and regulated industry. The increase in employee awareness levels through training and simulations has fortified the organization's readiness for disruptions. However, there were challenges in integrating global and local plans, suggesting that a more tailored approach to local adaptations could further enhance outcomes. Additionally, while stakeholder engagement improved, continuous efforts in this area could further solidify the plan's effectiveness.

For next steps, it is recommended to focus on further customizing the integration of global and local Business Continuity Plans to address specific regional risks and regulatory requirements more effectively. Additionally, expanding the scope of training programs to include more scenario-based drills could enhance practical readiness. Finally, establishing a more robust feedback loop from all stakeholders, including employees, customers, and partners, will ensure the continuous refinement and relevance of the Business Continuity Plan. Emphasizing these areas will continue to strengthen the organization's resilience and competitive advantage in the maritime industry.

Source: Business Continuity Planning for Maritime Transportation Leader, Flevy Management Insights, 2024

Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials




Additional Flevy Management Insights

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.