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HIGHLIGHTS
BENEFITS OF DOCUMENT
DOCUMENT DESCRIPTION
Building a Marketing Organization that Drives Growth
Lecture Outline
1. Trends in Marketing Practices
2. Organizing the Marketing Department
3. Functional Organization
4. Tasks Performed by Brand Managers
5. The Product Manager's Interactions
6. Product Team
7. Triangular Product Team
8. Horizontal Product Team
9. Product/Marketing-Management Matrix System
10. Role of Marketing at the Corporate Level
11. Top-Rated Companies for Social Responsibility
12. Cause-Related Marketing
13. Corporate Social Marketing
14. Branding a Cause Marketing Program
15. Social Marketing Campaigns
16. Social Marketing Planning Process
17. Necessary Skills for Implementing Marketing Programs
18. The Control Process
19. Types of Marketing Control
20. Marketing Audit
Executives that organize the most productive & profitable marketing departments focus on data & consumer insights. Due to the rapidly changing pace of technology platforms, an effective structure should always allow for flexibility & growth. Leaders today organize teams around disciplines & skills. But some are tossing aside conventional arrangements, making new paths for more fluid workflows.
Capturing that benefit requires a new way of working. Many Companies have accepted agile procedures such as cross-functional collaboration, & collocated teams. The top-performing marketers were more likely than their peers to be part of a networked organization which met more frequently with other parts of the business to create & deliver customer experience journeys.
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Source: Best Practices in Marketing Plan Development PowerPoint Slides: Building a Marketing Organization that Drives Growth PowerPoint (PPT) Presentation, UJ Consulting
ABOUT THE AUTHOR: UJ CONSULTING
UJ Consulting
Untung Juanto ST., MM. Founder of UJ Consulting. He is professionally experienced business and management consultant in several local and multinational companies.
[read more]
He has an experience in managing an effective and efficient company with various approach methods adapted to different industries because He had a career from the lower management level as Supervisor before finally being at the top management level. His Top Management experience started from the position of General Manager, VP Operation, HR Director and Business Development Director
He completed his undergraduate education majoring in Architecture at Diponegoro University, Semarang, Central Java, Indonesia. After that, He continued to Master of Management level majoring in Human Resource Management with cum laude predicate with a GPA of 3.94 at Mercubuana University, Jakarta, Indonesia.
His last work experience as Deputy President Director at Hutahaean Group in charge of 14 business units engaged in various industries including CPO Production, Oil Palm Plantation, Cassava Plantation, Tapioca flour production, 4 and 5 star hotels, waterparks, golf courses and housing with a total of employees more than 3,000 employees.
His biggest achievement was in 2021 when He served as Deputy President Director at Hutahaean Group Indonesia by increasing the company's revenue from IDR 700 billion to IDR 1.1 trillion (y/y) and increasing the profit margin by more than 20%. Doing a turn around on business units that have lost in the last 5 years become profits. In addition, He have also succeeded in creating an efficient and effective management system by redesigning the Business Process Management (BPM), reviewing Standard Operating Procedures (SOP) and Work Instructions and compiling the appropriate Key Performance Indicator Management (KPIM) to increase employee productivity.
He is currently active as a part-time business and management consultant (online) at Enquire Corp. and Flevy Corp. In addition, He also teach part-time at several universities for courses in strategic management, human resource management, project management, entrepreneurship and business.
UJ Consulting has published 168 additional documents on Flevy.
DETAILS
This business document is categorized under the function(s): Operations Strategy, Marketing, & Sales
It applies to All Industries
File Type: PowerPoint (ppt)
File Size: 2.4 MB
Number of Slides: 32 (includes cover, transition, & marketing slides)
Related Topic(s): Marketing Plan Development
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Sep 16, 2022
Most recent version published: Sep 19, 2022
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