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BENEFITS OF DOCUMENT
Developing The Advertising Campaign
1. The Five M's of Advertising
2. Factors to Consider in Setting an Advertising Budget
3. Relationship Trial, Awareness, and the Exposure Function
4. Reach x Frequency = GRPs
5. Choosing Major Media Types
6. Marketing Communication Expenditures
7. Measures of Audience Size
8. Classification of Advertising Timing Patterns
9. Evaluating Advertising Effectiveness
10. Sales Promotion Tactics
11. Events and Experiences
12. Major Tools in Marketing PR
13. Direct Marketing Channels
14. Constructing a Direct-Mail Campaign
15. RFM Formula for Selecting Prospects
16. Elements of the Offer Strategy
17. Designing an Attractive Web Site
18. e-Marketing Guidelines
19. Designing a Sales Force
20. Workload Approach to Determining Sales Force Size
21. Components of Sales Force Compensation
22. Steps Effective Selling
Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms. Campaigns are not solely reliant on advertising and can include demonstrations, video conferencing, and other interactive techniques. Businesses operating in highly competitive markets and franchisees may initiate frequent marketing campaigns and devote significant resources to generating brand awareness and sales.
Marketing campaigns can be designed with different goals in mind, including building a brand image, introducing a new product, increasing sales of a product already on the market, or even reducing the impact of negative news. Defining a campaign's goal usually dictates how much marketing is needed and what media are most effective for reaching a specific segment of the population.
Businesses operating in highly competitive markets may initiate frequent marketing campaigns and devote significant resources to generating brand awareness and sales.
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Source: Best Practices in Advertising PowerPoint Slides: Developing The Advertising Campaign PowerPoint (PPT) Presentation, UJ Consulting
ABOUT THE AUTHOR: UJ CONSULTING
Untung Juanto ST., MM. Founder of UJ Consulting. He is professionally experienced business and management consultant in several local and multinational companies. [read more] He has an experience in managing an effective and efficient company with various approach methods adapted to different industries because He had a career from the lower management level as Supervisor before finally being at the top management level. His Top Management experience started from the position of General Manager, VP Operation, HR Director and Business Development Director
He completed his undergraduate education majoring in Architecture at Diponegoro University, Semarang, Central Java, Indonesia. After that, He continued to Master of Management level majoring in Human Resource Management with cum laude predicate with a GPA of 3.94 at Mercubuana University, Jakarta, Indonesia.
His last work experience as Deputy President Director at Hutahaean Group in charge of 14 business units engaged in various industries including CPO Production, Oil Palm Plantation, Cassava Plantation, Tapioca flour production, 4 and 5 star hotels, waterparks, golf courses and housing with a total of employees more than 3,000 employees.
His biggest achievement was in 2021 when He served as Deputy President Director at Hutahaean Group Indonesia by increasing the company's revenue from IDR 700 billion to IDR 1.1 trillion (y/y) and increasing the profit margin by more than 20%. Doing a turn around on business units that have lost in the last 5 years become profits. In addition, He have also succeeded in creating an efficient and effective management system by redesigning the Business Process Management (BPM), reviewing Standard Operating Procedures (SOP) and Work Instructions and compiling the appropriate Key Performance Indicator Management (KPIM) to increase employee productivity.
He is currently active as a part-time business and management consultant (online) at Enquire Corp. and Flevy Corp. In addition, He also teach part-time at several universities for courses in strategic management, human resource management, project management, entrepreneurship and business.
UJ Consulting has published 169 additional documents on Flevy.
This business document is categorized under the function(s): Corporate Communications Strategy, Marketing, & Sales
It applies to All Industries
File Type: PowerPoint (ppt)
File Size: 9.3 MB
Number of Slides: 62 (includes cover, transition, & marketing slides)
Related Topic(s): Advertising
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Oct 3, 2022
Most recent version published: Oct 6, 2022
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