Developing The Advertising Campaign (PowerPoint PPT)

BENEFITS OF DOCUMENT

1. Provides of Sales Promotion Tactics
2. Provides of Evaluating Advertising Effectiveness
3. Provides of Designing a Sales Force

DESCRIPTION

This product (Developing The Advertising Campaign) is a 62-slide PPT PowerPoint presentation (PPT), which you can download immediately upon purchase.

Developing The Advertising Campaign

Lecture Outline
1. The Five M's of Advertising
2. Factors to Consider in Setting an Advertising Budget
3. Relationship Trial, Awareness, and the Exposure Function
4. Reach x Frequency = GRPs
5. Choosing Major Media Types
6. Marketing Communication Expenditures
7. Measures of Audience Size
8. Classification of Advertising Timing Patterns
9. Evaluating Advertising Effectiveness
10. Sales Promotion Tactics
11. Events and Experiences
12. Major Tools in Marketing PR
13. Direct Marketing Channels
14. Constructing a Direct-Mail Campaign
15. RFM Formula for Selecting Prospects
16. Elements of the Offer Strategy
17. Designing an Attractive Web Site
18. e-Marketing Guidelines
19. Designing a Sales Force
20. Workload Approach to Determining Sales Force Size
21. Components of Sales Force Compensation
22. Steps Effective Selling

Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms. Campaigns are not solely reliant on advertising and can include demonstrations, video conferencing, and other interactive techniques. Businesses operating in highly competitive markets and franchisees may initiate frequent marketing campaigns and devote significant resources to generating brand awareness and sales.

Marketing campaigns can be designed with different goals in mind, including building a brand image, introducing a new product, increasing sales of a product already on the market, or even reducing the impact of negative news. Defining a campaign's goal usually dictates how much marketing is needed and what media are most effective for reaching a specific segment of the population.

Businesses operating in highly competitive markets may initiate frequent marketing campaigns and devote significant resources to generating brand awareness and sales.

Source: Best Practices in Advertising PowerPoint Slides: Developing The Advertising Campaign PowerPoint (PPT) Presentation, UJ Consulting