Unlock all 22 preview images:
Developing The Advertising Campaign (PowerPoint PPT)
BUY WITH CONFIDENCE
BENEFITS OF DOCUMENT
- Provides of Sales Promotion Tactics
- Provides of Evaluating Advertising Effectiveness
- Provides of Designing a Sales Force
DESCRIPTION
This product (Developing The Advertising Campaign) is a 62-slide PPT PowerPoint presentation (PPT), which you can download immediately upon purchase.
Developing The Advertising Campaign
Lecture Outline
1. The Five M's of Advertising
2. Factors to Consider in Setting an Advertising Budget
3. Relationship Trial, Awareness, and the Exposure Function
4. Reach x Frequency = GRPs
5. Choosing Major Media Types
6. Marketing Communication Expenditures
7. Measures of Audience Size
8. Classification of Advertising Timing Patterns
9. Evaluating Advertising Effectiveness
10. Sales Promotion Tactics
11. Events and Experiences
12. Major Tools in Marketing PR
13. Direct Marketing Channels
14. Constructing a Direct-Mail Campaign
15. RFM Formula for Selecting Prospects
16. Elements of the Offer Strategy
17. Designing an Attractive Web Site
18. e-Marketing Guidelines
19. Designing a Sales Force
20. Workload Approach to Determining Sales Force Size
21. Components of Sales Force Compensation
22. Steps Effective Selling
Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms. Campaigns are not solely reliant on advertising and can include demonstrations, video conferencing, and other interactive techniques. Businesses operating in highly competitive markets and franchisees may initiate frequent marketing campaigns and devote significant resources to generating brand awareness and sales.
Marketing campaigns can be designed with different goals in mind, including building a brand image, introducing a new product, increasing sales of a product already on the market, or even reducing the impact of negative news. Defining a campaign's goal usually dictates how much marketing is needed and what media are most effective for reaching a specific segment of the population.
Businesses operating in highly competitive markets may initiate frequent marketing campaigns and devote significant resources to generating brand awareness and sales.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Advertising PowerPoint Slides: Developing The Advertising Campaign PowerPoint (PPT) Presentation, UJ Consulting
OVERVIEW
(PPT)
UJ Consulting
Untung Juanto ST. , MM. Founder of UJ Consulting. He is professionally experienced business and management consultant in several local and multinational companies.
[read more]
Ask the Author a Question
This document is available as part of the following discounted bundle(s):
Save %!
Complete Marketing Strategy Best Practice
This bundle contains 10 total documents. See all the documents to the right.
Social Media Strategy Specialized PowerPoint Templates Advertising ROI Marketing Budget Private Equity Deal Structuring Project Planning Workbook Business Framework PowerPoint Diagrams Strategy Development Example Business Transformation Dashboard Design
