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Complete Marketing Strategy Best Practice   Document Bundle


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Complete Marketing Strategy Best Practice (Document Bundle)

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  1. Provides of Marketing Strategy Best Practice PPT
  2. Provides of Marketing Strategy Framework PPT
  3. Provides of Designing Marketing Strategy PPT


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Complete Marketing Strategy Best Practice PPT

Marketing is a dynamic and ever-changing field. The top digital marketing strategies change with the consumer and technology trends of the day. This is why every company needs a good marketing strategy that's well planned and has well defined milestones and objectives. Once you have the right map, the chances you'll reach the goals you've set to your business, are much higher.

"Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers. A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company's value proposition, key brand messaging, data on target customer demographics, and other high-level elements."

A marketing strategy is designed by:

1. Choosing the target market: By target market we mean to whom the organization wants to sell its products. Not all the market segments are fruitful to an organization. There are certain market segments which guarantee quick profits, there are certain segments which may be having great potential but there may be high barriers to entry. A careful choice has to be made by the organization. An indepth marketing research has to be done of the traits of the buyers and the particular needs of the buyers in the target market.

2. Gathering the marketing mix: By marketing mix we mean how the organization proposes to sell its products. The organization has to gather the four P's of marketing in appropriate combination. Gathering the marketing mix is a crucial part of marketing task. Various decisions have to be made such as :
a. What is the most appropriate mix of the four P's in a given situation
b. What distribution channels are available and which one should be used
c. What developmental strategy should be used in the target market
d. How should the price structure be designed

Customers buy a product or service because it fulfills a want or need. Marketing is how potential customers learn about a product and determine if it might be a good fit. Your ability to articulate the key benefits your product provides is, therefore, critical to business success.

To communicate with potential customers in a meaningful way requires a deep understanding of your product and the problems it solves. Communicating the benefits gives meaning to features and helps buyers make an informed choice of the value they will receive by purchasing the product.

Including this information in your marketing strategy helps the team consistently describe why potential customers are going to love your product. This is key to launching integrated campaigns that reinforce the same value proposition across all social channels, advertisements, and company-published content.

A marketing strategy establishes how you will achieve your company's vision, mission, and business goals. It brings together core building blocks that show a comprehensive understanding of the market and where your product or service fits.

Your strategy should be clearly articulated and easily accessible to the team. This keeps everyone aligned on the long-term plan and how success will be measured. You will need to review your strategy regularly as market conditions change and you learn more about what your customers want and need. This ensures that your marketing efforts stay in sync with the business and, most importantly, effectively engage your customers.


International Marketing Strategies For Global Competitiveness Lecture Outline 1. Identifying Competitors 2. Industry Concept of Competition 3. Competitor Map 4. A... [read more]

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Market Segmentation, Targeting, and Positioning Lecture Outline 1. Steps in Market Segmentation, Targeting, and Positioning 2. Four levels of Micromarketing 3. Effective... [read more]

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Designing a Marketing Channel System Lecture Outline 1. Marketing Channels 2. Channels and Marketing Decisions 3. Categories of Buyers 4. Buyer Expectations for Channel... [read more]

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Developing The Advertising Campaign Lecture Outline 1. The Five M's of Advertising 2. Factors to Consider in Setting an Advertising Budget 3. Relationship Trial,... [read more]

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Building a Marketing Organization that Drives Growth Lecture Outline 1. Trends in Marketing Practices 2. Organizing the Marketing Department 3. Functional Organization 4.... [read more]

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Developing Pricing Strategies (Marketing Strategy) Lecture Outline 1. How do consumers process and evaluate prices? 2. How should a company set prices initially for... [read more]

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Developing New Market Offerings (Marketing Strategy) Lecture Outline 1, Categories of New Products 2. Factors That Limit New Product Development 3. Finding One... [read more]

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Crafting the Brand Positioning (Marketing Strategy) Lecture Outline 1. Brand Building 2. The STP Process 2. Marketing Segmentation 3. Marketing Targeting 4.... [read more]

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Emerging Trends in Consumer Behavior Lecture Outline 1. What Influences Consumer Behavior? 2. Characteristics of Social Classes 3. Social Factors & Reference Groups 4.... [read more]

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Setting Strategic Vision for Product & Service Offerings Lecture Outline for PRODUCT 1. Components of the Market Offering 2. Five Product Levels 3. Product Classification... [read more]

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Author: UJ Consulting
Additional documents from author: 175

UJ Consulting

Untung Juanto ST. , MM. Founder of UJ Consulting. He is professionally experienced business and management consultant in several local and multinational companies. [read more]

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