Crafting the Brand Positioning (Marketing Strategy)   23-slide PPT PowerPoint presentation slide deck (PPT)
$25.00

Crafting the Brand Positioning (Marketing Strategy) (23-slide PPT PowerPoint presentation (PPT)) Preview Image
Crafting the Brand Positioning (Marketing Strategy) (23-slide PPT PowerPoint presentation (PPT)) Preview Image
Crafting the Brand Positioning (Marketing Strategy) (23-slide PPT PowerPoint presentation (PPT)) Preview Image
Crafting the Brand Positioning (Marketing Strategy) (23-slide PPT PowerPoint presentation (PPT)) Preview Image
Crafting the Brand Positioning (Marketing Strategy) (23-slide PPT PowerPoint presentation (PPT)) Preview Image
Crafting the Brand Positioning (Marketing Strategy) (23-slide PPT PowerPoint presentation (PPT)) Preview Image
Crafting the Brand Positioning (Marketing Strategy) (23-slide PPT PowerPoint presentation (PPT)) Preview Image
Crafting the Brand Positioning (Marketing Strategy) (23-slide PPT PowerPoint presentation (PPT)) Preview Image
Flevy is the marketplace for business best practices.
Crafting the Brand Positioning (Marketing Strategy) (23-slide PPT PowerPoint presentation (PPT)) Preview Image
Crafting the Brand Positioning (Marketing Strategy) (23-slide PPT PowerPoint presentation (PPT)) Preview Image
Crafting the Brand Positioning (Marketing Strategy) (23-slide PPT PowerPoint presentation (PPT)) Preview Image
Crafting the Brand Positioning (Marketing Strategy) (23-slide PPT PowerPoint presentation (PPT)) Preview Image
Crafting the Brand Positioning (Marketing Strategy) (23-slide PPT PowerPoint presentation (PPT)) Preview Image
Crafting the Brand Positioning (Marketing Strategy) (23-slide PPT PowerPoint presentation (PPT)) Preview Image
Crafting the Brand Positioning (Marketing Strategy) (23-slide PPT PowerPoint presentation (PPT)) Preview Image
Crafting the Brand Positioning (Marketing Strategy) (23-slide PPT PowerPoint presentation (PPT)) Preview Image
Arrow   Click main image to view in full screen.

Crafting the Brand Positioning (Marketing Strategy) (PowerPoint PPT Slide Deck)

PowerPoint (PPT) 23 Slides

Top 1,000 Best Practice $25.00
Explore effective brand positioning strategies in this comprehensive PPT, crafted by industry experts. Master STP marketing for enhanced customer engagement.
Add to Cart
  


Immediate download
Fully editable PowerPoint
Free lifetime updates

BENEFITS OF DOCUMENT

  1. Provides of The STP Process
  2. Provides of Choosing a Positioning Strategy
  3. Provides of Associations PODs & POPs Strategy

DESCRIPTION

This product (Crafting the Brand Positioning [Marketing Strategy]) is a 23-slide PPT PowerPoint presentation slide deck (PPT), which you can download immediately upon purchase.

Crafting the Brand Positioning (Marketing Strategy)

Lecture Outline
1. Brand Building
2. The STP Process
2. Marketing Segmentation
3. Marketing Targeting
4. Marketing Positioning
5. Choosing a Positioning Strategy
6. Associations PODs & POPs
7. Consumer Desirability Criteria for PODs
8. Deliverability Criteria for POPs
9. Examples of Negatively Correlated Attributes and Benefits
10. Identity and Image

Brand building is the process that implies using direct advertising campaigns to boost brand awareness, promote a specific product, establish connections and provide value to the target audience. It increases customer satisfaction, customer loyalty, and brand recognition.
Why is brand building important?

A brand is a crucial asset since it helps shape a positive perception of your business in consumers' minds. With its help, people become aware of your company's values, brand personality, and mission. If you succeed to create a strong brand, you can reap the following benefits:

1. increased recognition
2. high level of customer loyalty
3. word of mouth promotion
4. trust
5. credibility

Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, with marketing leaders crediting it for efficient, streamlined communications practice.

STP marketing focuses on commercial effectiveness, selecting the most valuable segments for a business and then developing a marketing mix and product positioning strategy for each segment.

As Martech continues to develop, so do opportunities for segmentation, targeting, and positioning. So whether you're brand new to STP or a seasoned veteran, it can be useful to take stock and double-check you're utilizing every chance you get to reach, interact with, convert and engage customers.

This PPT offers a comprehensive framework for developing a robust brand positioning strategy. It equips executives with actionable insights to effectively segment their target markets and refine their messaging for maximum impact.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Brand Strategy, Positioning PowerPoint Slides: Crafting the Brand Positioning (Marketing Strategy) PowerPoint (PPT) Presentation Slide Deck, UJ Consulting


$25.00
Explore effective brand positioning strategies in this comprehensive PPT, crafted by industry experts. Master STP marketing for enhanced customer engagement.
Add to Cart
  

ABOUT THE AUTHOR

Author: UJ Consulting
Additional documents from author: 203

UJ Consulting

Untung Juanto ST., MM. Founder of UJ Consulting. He is professionally experienced business and management consultant in several local and multinational companies. He has an experience in managing an effective and efficient company with various approach methods adapted to different industries because He had a career from the lower management level as Supervisor before finally ... [read more]

Ask the Author a Question

Must be logged in

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.
Bundle and save! You can save up to % with bundles!

View bundle(s)




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials

 
"Flevy is now a part of my business routine. I visit Flevy at least 3 times each month.

Flevy has become my preferred learning source, because what it provides is practical, current, and useful in this era where the business world is being rewritten.

In today's environment where there are so "

– Omar Hernán Montes Parra, CEO at Quantum SFE
 
"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact "

– Roberto Pelliccia, Senior Executive in International Hospitality
 
"I am extremely grateful for the proactiveness and eagerness to help and I would gladly recommend the Flevy team if you are looking for data and toolkits to help you work through business solutions."

– Trevor Booth, Partner, Fast Forward Consulting
 
"As a consultant requiring up to date and professional material that will be of value and use to my clients, I find Flevy a very reliable resource.

The variety and quality of material available through Flevy offers a very useful and commanding source for information. Using Flevy saves me time, enhances my expertise and ends up being a good decision."

– Dennis Gershowitz, Principal at DG Associates
 
"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor "

– Michael Duff, Managing Director at Change Strategy (UK)
 
"As an Independent Management Consultant, I find Flevy to add great value as a source of best practices, templates and information on new trends. Flevy has matured and the quality and quantity of the library is excellent. Lastly the price charged is reasonable, creating a win-win value for "

– Jim Schoen, Principal at FRC Group
 
"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

– Chris McCann, Founder at Resilient.World
 
"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

– David Harris, Managing Director at Futures Strategy




Save with Bundles

This document is available as part of the following discounted bundle(s):

Save %!
Complete Marketing Strategy Best Practice

This bundle contains 10 total documents. See all the documents to the right.

$109.00


Add Bundle & Save


Your Recently Viewed Documents

Customers Also Bought These Documents

Document Bundle
$124.50 Bundle of 2 Documents
   


Customers Also Like These Documents

Related Management Topics


Positioning Strategy Development Strategic Thinking Strategic Planning Brand Strategy Maturity Model Operational Excellence Product Launch Strategy Consulting Frameworks Strategy Deployment & Execution Hoshin Kanri Product Lifecycle Product Strategy Go-to-Market Market Research Marketing Plan Development Current State Assessment Customer Care Organizational Design Employee Management Strategy Frameworks Customer Service CAPA 8D Lean Management Problem Solving Compensation Vision Statement Total Productive Maintenance Chief Strategy Officer Competitive Analysis

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.