Business Best Practices
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Crafting the Brand Positioning (Marketing Strategy) (PowerPoint PPT)
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HIGHLIGHTS
BENEFITS OF DOCUMENT
- Provides of The STP Process
- Provides of Choosing a Positioning Strategy
- Provides of Associations PODs & POPs Strategy
DOCUMENT DESCRIPTION
This product (Crafting the Brand Positioning [Marketing Strategy]) is a 23-slide PowerPoint presentation (PPT), which you can download immediately upon purchase.
Crafting the Brand Positioning (Marketing Strategy)
Lecture Outline
1. Brand Building
2. The STP Process
2. Marketing Segmentation
3. Marketing Targeting
4. Marketing Positioning
5. Choosing a Positioning Strategy
6. Associations PODs & POPs
7. Consumer Desirability Criteria for PODs
8. Deliverability Criteria for POPs
9. Examples of Negatively Correlated Attributes and Benefits
10. Identity and Image
Brand building is the process that implies using direct advertising campaigns to boost brand awareness, promote a specific product, establish connections and provide value to the target audience. It increases customer satisfaction, customer loyalty, and brand recognition.
Why is brand building important?
A brand is a crucial asset since it helps shape a positive perception of your business in consumers' minds. With its help, people become aware of your company's values, brand personality, and mission. If you succeed to create a strong brand, you can reap the following benefits:
1. increased recognition
2. high level of customer loyalty
3. word of mouth promotion
4. trust
5. credibility
Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, with marketing leaders crediting it for efficient, streamlined communications practice.
STP marketing focuses on commercial effectiveness, selecting the most valuable segments for a business and then developing a marketing mix and product positioning strategy for each segment.
As Martech continues to develop, so do opportunities for segmentation, targeting, and positioning. So whether you're brand new to STP or a seasoned veteran, it can be useful to take stock and double-check you're utilizing every chance you get to reach, interact with, convert and engage customers.
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Source: Best Practices in Brand Strategy, Positioning PowerPoint Slides: Crafting the Brand Positioning (Marketing Strategy) PowerPoint (PPT) Presentation, UJ Consulting
ABOUT THE AUTHOR: UJ CONSULTING
UJ Consulting
Untung Juanto ST., MM. Founder of UJ Consulting. He is professionally experienced business and management consultant in several local and multinational companies.
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UJ Consulting has published 168 additional documents on Flevy.
DETAILS
This business document is categorized under the function(s): Operations Strategy, Marketing, & Sales
It applies to All Industries
File Type: PowerPoint 
(ppt)
File Size: 2.3 MB
Number of Slides: 23 (includes cover, transition, & marketing slides)
Related Topic(s): Brand Strategy Positioning
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Sep 15, 2022
Most recent version published: Sep 19, 2022
