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Crafting the Brand Positioning (Marketing Strategy) (PowerPoint PPT)

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HIGHLIGHTS

Author: Uj150975

Immediate, digital download

File Type: 23-slide PowerPoint presentation (PPT)

BENEFITS OF DOCUMENT

Provides of The STP Process
Provides of Choosing a Positioning Strategy
Provides of Associations PODs & POPs Strategy

DOCUMENT DESCRIPTION

This product (Crafting the Brand Positioning [Marketing Strategy]) is a 23-slide PowerPoint presentation (PPT), which you can download immediately upon purchase.

Crafting the Brand Positioning (Marketing Strategy)

Lecture Outline
1. Brand Building
2. The STP Process
2. Marketing Segmentation
3. Marketing Targeting
4. Marketing Positioning
5. Choosing a Positioning Strategy
6. Associations PODs & POPs
7. Consumer Desirability Criteria for PODs
8. Deliverability Criteria for POPs
9. Examples of Negatively Correlated Attributes and Benefits
10. Identity and Image

Brand building is the process that implies using direct advertising campaigns to boost brand awareness, promote a specific product, establish connections and provide value to the target audience. It increases customer satisfaction, customer loyalty, and brand recognition.
Why is brand building important?

A brand is a crucial asset since it helps shape a positive perception of your business in consumers' minds. With its help, people become aware of your company's values, brand personality, and mission. If you succeed to create a strong brand, you can reap the following benefits:

1. increased recognition
2. high level of customer loyalty
3. word of mouth promotion
4. trust
5. credibility

Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, with marketing leaders crediting it for efficient, streamlined communications practice.

STP marketing focuses on commercial effectiveness, selecting the most valuable segments for a business and then developing a marketing mix and product positioning strategy for each segment.

As Martech continues to develop, so do opportunities for segmentation, targeting, and positioning. So whether you're brand new to STP or a seasoned veteran, it can be useful to take stock and double-check you're utilizing every chance you get to reach, interact with, convert and engage customers.

Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Crafting the Brand Positioning (Marketing Strategy) PowerPoint document (ppt)

AUTHOR: UJ150975

Uj150975 has published 90 additional documents on Flevy.

DETAILS

This business document is categorized under the function(s): Operations Strategy, Marketing, & Sales

It applies to All Industries

File Type: PowerPoint (ppt)

File Size: 2.3 MB

Number of Slides: 23 (includes cover, transition, & marketing slides)

Related Topic(s): Brand Strategy Positioning

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Sep 15, 2022
Most recent version published: Sep 19, 2022

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