This PPT slide, part of the 46-slide Psychology of Product Adoption PowerPoint presentation, outlines 2 primary approaches to managing behavioral change during product launches: accepting resistance and minimizing resistance. It emphasizes that behavioral change is often unavoidable when introducing innovations, which means companies must strategically navigate customer resistance.

Under the "Accept Resistance" section, the slide suggests that if resistance is anticipated, organizations should embrace it and manage it effectively. This approach includes 2 strategies: "Brace for the Long Haul," which implies a commitment to enduring initial pushback, and "The 10X Improvement," suggesting that demonstrating significant value can help overcome resistance over time.

On the other side, the "Minimize Resistance" section presents strategies aimed at reducing customer pushback. This includes "Make It Behaviorally Compatible," which focuses on aligning the new product with existing behaviors to ease the transition. "Seek out the Unendowed" suggests targeting those who lack the current solution, potentially minimizing resistance from those already accustomed to a different product. "Find Believers" emphasizes identifying early adopters who can champion the product, while "Eliminate the Old" indicates the need to phase out outdated solutions that may hinder acceptance.

Overall, the slide provides a framework for understanding how to approach behavioral change in product launches. It highlights the necessity of anticipating resistance and offers actionable strategies for both accepting and minimizing it. This insight can be crucial for executives looking to enhance their product adoption strategies and ensure smoother transitions for their innovations.

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Behavioral Economics Product Strategy Psychology Product Launch Strategy Product Adoption Innovation