Elements of the Value Pyramid (PowerPoint PPTX Slide Deck)

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This product (Elements of the Value Pyramid) is a 37-slide PPT PowerPoint presentation slide deck (PPTX), which you can download immediately upon purchase.

Consumers weigh perceived value against cost when making purchasing decisions. Thus, companies that prioritize Consumer Value gain a Competitive Advantage. However, many organizations struggle to define and implement a structured Consumer Value Creation Strategy.

The Elements of the Value Pyramid framework identifies 30 fundamental value drivers that influence consumer decision-making. These value elements are organized into 4 categories:

1. Functional – Provides practical benefits that improve efficiency, convenience, or reliability, making daily tasks easier and more cost-effective.

2. Emotional – Addresses how a product makes consumers feel, creating positive emotional connections, reducing stress, or evoking enjoyable experiences.

3. Life-Changing – Enhances personal transformation, helping consumers grow, connect, or achieve a deeper sense of fulfilment in their lives.

4. Social Impact – Represents the highest level of value, where products or services contribute to a greater cause, helping consumers feel a sense of purpose, altruism, or broader societal impact.

Each of these categories and value elements are discussed in depth. Additional topics covered include the link between Value Creation and Performance, patterns of Value Creation, industry-specific value priorities, Maslow's Hierarchy of Needs, among other topics.

By the end of this presentation, you will have a clear methodology to analyze and enhance Consumer Value within your organization, unlocking new growth opportunities.

This PPT presentation on the Value Pyramid also includes slide templates for you to use in your own business presentations.

Source: Best Practices in Value Creation, Customer Behavior PowerPoint Slides: Elements of the Value Pyramid PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting