DESCRIPTION
A mind map is a visual diagram that represent ideas, tasks, or other items linked to and arranged around a central key concept. It facilitates structuring information, helping users to better analyze, comprehend, and generate new ideas.
Using the mind map tool also can help reveal numerous potential insights, including:
A mind map identifies relationships and connections between different elements.
The mind map format can highlight gaps in knowledge or resources.
Similarly, the format enables quick identification of underlying issues and potential opportunities within projects.
A mind map provides a holistic view of project scopes or business strategies.
It enables prioritization by visual emphasis on certain branches.
This PowerPoint presentation includes a Customer Journey Assessment Mind Map in a number of formats for ease of use:
1. Interactive HTML
2. SVG file (for editing)
3. PDF (A3 size)
4. Markdown script (for editing)
The Markdown code allows you to easily modify the mind map in a Markdown editor, which are freely available online.
This mind map breaks down Change Management into 8 key phases: Awareness, Consideration, Acquisition, Onboarding, Usage & Engagement, Retention, Advocacy, and Post-purchase Experience.
Using mind maps for assessing Customer Journeys visually organizes each stage of the customer experience, providing a clear overview of touchpoints, pain points, and opportunities for improvement. This approach helps teams identify gaps, optimize interactions, and align strategies across different phases of the journey.
Additionally, mind maps facilitate collaboration among teams, ensuring consistent customer experiences while enabling quick adjustments based on insights gathered from each stage.
This PowerPoint presentation also includes an explanation of the mind map strategic analysis and visualization tool, along with guiding principles.
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Source: Best Practices in Customer Experience, Customer Journey, Mind Map PowerPoint Slides: Customer Journey Assessment Mind Map PowerPoint (PPTX) Presentation, LearnPPT Consulting
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