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Brand Equity Strategy   121-slide PPT PowerPoint presentation (PPTX)

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Brand Equity Strategy (PowerPoint PPTX)

File Type: 121-slide PPT PowerPoint presentation (PPTX)

This toolkit is created by trained McKinsey, BCG, and Porsche Consulting consultants and is the same used by MBB, Big 4, and Fortune 100 companies when performing Brand Management Initiatives.
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  1. Guides you through the nuances of Customer-Based Brand Equity, ensuring your brand resonates deeply with your audience, fostering lasting connections.
  2. Unravels the complexities of Private Label Branding, offering strategies for differentiation and trust-building in a saturated market.
  3. Equips you with the tools to master Competitive Analysis, empowering your brand to position itself as a leader in the dynamic marketplace.


This product (Brand Equity Strategy) is a 121-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

Curated by McKinsey-trained Executives

Unlock the Power of Your Brand with the Ultimate Brand Equity Strategy Business Toolkit!

In the dynamic realm of business, where competition is intense and consumer preferences shift rapidly, establishing and maintaining a robust brand is the linchpin of success. Introducing our comprehensive Brand Equity Strategy Business Toolkit – a 120+ slides PowerPoint deck meticulously curated to guide you through every facet of brand management and assist you in forging a brand that resonates, captivates, and endures.

•  Brand management approaches
•  Company sender focus
•  Customer-based brand equity
•  Brand meaning
•  Brand response
•  Brand relationships
•  Brand equity model
•  Brand types
•  Product brand personality
•  Building a brand
•  Private label brand
•  Brand identity
•  Selecting brand elements
•  New product development
•  New product success
•  B2B target market segment criteria
•  Ansoff product matrix
•  Market research
•  New product idea strategy
•  Competitive analysis
•  Brand personality approach

Learning Objective 1: Brand Management Approaches
Embark on a journey through the fundamentals of brand management. Explore various approaches, from traditional to contemporary, aligning your brand strategy with business goals to ensure long-term success.

Learning Objective 2: Company Sender Focus
Delve into the critical concept of Company Sender Focus, unraveling the intricate connection between your company's identity and the brand projected. Learn to align these elements for a cohesive and authentic brand narrative that fosters trust and loyalty.

Learning Objective 3: Customer-Based Brand Equity
Understand the psychology behind customer-based brand equity. Explore strategies to enhance brand perception, building a brand that exceeds customer expectations and creates a powerful emotional connection.

Learning Objective 4: Brand Meaning
Uncover the secrets of crafting meaningful brand messages. Learn how to infuse your brand with purpose, ensuring every interaction contributes to a resonant narrative.

Learning Objective 5: Brand Response
Master the art of eliciting desired responses from your target audience. Explore techniques to shape consumer perceptions, creating a positive and memorable brand experience.

Learning Objective 6: Brand Relationships
Dive deep into building and maintaining relationships with your audience. Learn how to cultivate brand loyalty, turning one-time customers into lifelong advocates.

Learning Objective 7: Brand Equity Model
Navigate through proven brand equity models designed to measure and enhance your brand's value. Understand the key components contributing to brand equity for sustained success.

Learning Objective 8: Brand Types
Explore the diverse landscape of brand types. Understand how each type requires a unique approach to branding for optimal success.

Learning Objective 9: Product Brand Personality
Unleash the personality of your product brand. Learn to define and communicate your product's character effectively, creating a distinct identity in a crowded market.

Learning Objective 10: Building a Brand
Embark on the journey of building a brand from the ground up. This toolkit provides a step-by-step guide to creating a brand that thrives in the competitive business landscape.

Learning Objective 11: Private Label Brand
Explore the nuances of private label branding. Discover strategies for differentiation and building trust in a market flooded with private label offerings.

Learning Objective 12: Brand Identity
Master the art of crafting a compelling brand identity. Understand the elements that make up a strong brand identity for consistency across all touchpoints.

Learning Objective 13: Selecting Brand Elements
Demystify the process of selecting brand elements that leave a lasting impression. Choose elements that communicate your brand's essence and resonate with your target audience.

Learning Objective 14: New Product Development
Navigate the intricacies of new product development. Gain tools and strategies to ensure your new products captivate your audience and drive business growth.

Learning Objective 15: New Product Success
Uncover the secrets to ensuring the success of your new products. Explore strategies for effective product launches and navigating challenges in the dynamic world of new product introductions.

Learning Objective 16: B2B Target Market Segment Criteria
Dive into the world of B2B marketing. Understand criteria for identifying and targeting the right market segments.

Learning Objective 17: Ansoff Product Matrix
Unlock the potential of the Ansoff Product Matrix for business growth. Diversify your product and market offerings effectively for balanced expansion.

Learning Objective 18: Market Research
Master the art of market research. Explore techniques to understand market trends, customer preferences, and competitive landscapes.

Learning Objective 19: New Product Idea Strategy
Craft a winning strategy for generating and evaluating new product ideas. Align your product innovation efforts with market needs for a stream of successful new offerings.

Learning Objective 20: Competitive Analysis
Equip yourself with tools to conduct a comprehensive competitive analysis. Identify opportunities and develop strategies to position your brand as a leader in the marketplace.

Learning Objective 21: Brand Personality Approach
Cap off your journey with an exploration of the brand personality approach. Discover how infusing human traits into your brand can create a deeper emotional connection with your audience.

Invest in the Brand Equity Strategy Business Toolkit today and elevate your brand to new heights. Each slide is a treasure trove of insights, strategies, and actionable steps empowering you to not only survive but thrive in today's competitive business landscape. Don't just build a brand; build a legacy!

Unlock the Power of Your Brand with the Ultimate Toolkit – Order Now!

Key Words:
Strategy & Transformation, Growth Strategy, Strategic Planning, Strategy Frameworks, Innovation Management, Pricing Strategy, Core Competencies, Strategy Development, Business Transformation, Marketing Plan Development, Product Strategy, Breakout Strategy, Competitive Advantage, Mission, Vision, Values, Strategy Deployment & Execution, Innovation, Vision Statement, Core Competencies Analysis, Corporate Strategy, Product Launch Strategy, BMI, Blue Ocean Strategy, Breakthrough Strategy, Business Model Innovation, Business Strategy Example, Corporate Transformation, Critical Success Factors, Customer Segmentation, Customer Value Proposition, Distinctive Capabilities, Enterprise Performance Management, KPI, Key Performance Indicators, Market Analysis, Market Entry Example, Market Entry Plan, Market Intelligence, Market Research, Market Segmentation, Market Sizing, Marketing, Michael Porter's Value Chain, Organizational Transformation, Performance Management, Performance Measurement, Platform Strategy, Product Go-to-Market Strategy, Reorganization, Restructuring, SWOT, SWOT Analysis, Service 4.0, Service Strategy, Service Transformation, Strategic Analysis, Strategic Plan Example, Strategy Deployment, Strategy Execution, Strategy Frameworks Compilation, Strategy Methodologies, Strategy Report Example, Value Chain, Value Chain Analysis, Value Innovation, Value Proposition, Vision Statement, Corporate Strategy, Business Development

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Source: Best Practices in Brand Strategy, Product Launch Strategy PowerPoint Slides: Brand Equity Strategy PowerPoint (PPTX) Presentation, SB Consulting

This toolkit is created by trained McKinsey, BCG, and Porsche Consulting consultants and is the same used by MBB, Big 4, and Fortune 100 companies when performing Brand Management Initiatives.
Add to Cart


File Type: PowerPoint pptx (PPTX)
File Size: 8.9 MB
Number of Slides: 121 (includes cover and all slides)

Terms of usage (for all documents from SB Consulting)


Author: SB Consulting
Additional documents from author: 482

We are an experienced team of Managers with a passion for empowering businesses to communicate their ideas with impact. We founded SB Consulting, a consulting start-up that specializes in teaching organizations how to create effective corporate and management presentations. We are trained by top tier global consulting firms (including McKinsey , BCG and Porsche Consulting. [read more]

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