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With social media quickly becoming the top way for businesses to brand themselves, attention must be paid in keeping your branding consistent and on message. The last thing you want to do is leave followers/visitors confused by your social media posts. Instead it’s about engaging with people, building brand awareness, and growing your client/customer base.
A great example of a website that is staying on brand and linking various items together is https://www.dispensaries.com/edibles. Each of the site’s social media pages shares common branding and common features, which allows the main website and brand to look consistent and clear.
Choose Your Networks Wisely
Most businesses opt to choose not just one but multiple social media networks in order to build their brand. If your business has decided to go down this route, then it’s important to think about what each of the top networks offer. Think about the type of posts it requires, the type of audience it has, and what exactly you are planning to use it for.
Keep Logos and Messages the Same
Another way to promote consistency is to keep your logos, messages, and pictures consistent. People need to be able to recognize your brand no matter what social media network they are on. Keeping that same look across all networks will ensure this is possible.
Update and Post Regularly
Keep your brand consistent by updating and posting content on a regular basis. This needs to be done on each of the social networks you subscribe to. A great idea is to set aside a set amount of time each morning, or the end of the day, to go about updating the networks. You don’t have to take long to do this, remember it’s about staying consistent so that followers are constantly getting new and relevant information.
Use Time-Saving Tips
If you find yourself very short on time but understand and embrace the importance of branding through social media, then you’ll want to take advantage of time-saving tips. One trick that businesses often use is to repurpose content. If you’re unfamiliar with this practice, what it means is that you take existing content and then you use it in a new way. Use it to promote a new deal, message, or product/service. Because you are adding a “new” element to it, it won’t feel repetitive to followers.
Provide Links When Possible
Whenever possible use the same links across all social media channels. If you want to include a link to an interesting blog, be sure to do so with a Twitter, Facebook, and Instagram account. Links tend to capture the attention of followers and often get shared and “liked”.
Allow Social Media to Work for You
In the end, it’s about letting social media work its magic and help you to grow your brand awareness. By staying on message, being clear about your offerings, and of course remaining consistent across all social media networks, you will be drawing people in and keeping their attention.
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Digital Transformation is being embraced by organizations of all sizes across most industries. In the Digital Age today, technology creates new opportunities and fundamentally transforms businesses in all aspects—operations, business models, strategies. It not only enables the business, but also drives its growth and can be a source of Competitive Advantage.
For many industries, COVID-19 has accelerated the timeline for Digital Transformation Programs by multiple years. Digital Transformation has become a necessity. Now, to survive in the Low Touch Economy—characterized by social distancing and a minimization of in-person activities—organizations must go digital. This includes offering digital solutions for both employees (e.g. Remote Work, Virtual Teams, Enterprise Cloud, etc.) and customers (e.g. E-commerce, Social Media, Mobile Apps, etc.).
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