Theory of Planned Behavior

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Learn to Affect Customer Behavior Using the Theory of Planned Behavior

by David Tang
October 31, 2016December 29, 2016

How can you change the behavior of your customers? Try the Theory of Planned Behavior. The Theory of Planned Behavior (TPB) is an established behavioral psychological theory that links beliefs and behavior. It was developed by Icek Ajzen… Learn to Affect Customer Behavior Using the Theory of Planned Behavior

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