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Tag Archives | Product Uptake

How Do We Understand Consumer Behavior and Undertake Behavioral Transformation? Know 3 Bs of Behavioral Change

Contributed by Mark Bridges on November 30, 2020 in Organization, Change, & HR, Strategy, Marketing, & Sales

Product managers, marketers, and designers are often confused as to what they should do to increase the chances of customers’ engagement and uptake of their offering. Changing individuals’ behavior to enhance engagement, productivity, innovation, and happiness isn’t straightforward. It takes a lot of effort, time, and resources to execute initiatives aimed at transforming behaviors and […]

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