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3 Pillars of Product Launch Strategy

Contributed by Mark Bridges on January 31, 2022 in General, Management & Leadership, Organization, Change, & HR, Strategy, Marketing, & Sales

Mature markets, where the customer base begins to stagnate, call for structured Organic Growth founded on a superior Customer Value Proposition (CVP). CVP encompasses all that is gained by customers for the money they pay—material as well as intangible. Customer Value can be articulated by the equation: Customer Value = (Product Performance + Service Delivered + […]

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The Complete Product Launch Strategy Toolkit

Contributed by Flevy on May 20, 2014 in Strategy, Marketing, & Sales

Launching a new product? In this email, we outline a number of strategic business frameworks that, together, provide a holistic approach to Product Launch Strategy. The linked documents have been developed by a couple of Flevy’s Top Authors, LearnPPT and PPT Lab. 1. Selecting the Right Market Segment Product Life Cycle https://flevy.com/browse/business-document/Product-Lifecycle-227 The […]

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	What is Business Strategy without proper Execution? Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]			How can we anticipate & manage BIG Organizational Change? This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]
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Tag Archives | product launch

3 Pillars of Product Launch Strategy

The Complete Product Launch Strategy Toolkit

The Top 101 Consulting Frameworks

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