Automation has a profound role in improving Operational Excellence and Decision making. Organizations, these days, are increasingly using Machine Learning (ML) to improve the Strategic Decision making expertise of their leaders. Global research by MIT Sloan Management Review in collaboration with Google—involving 4,700 executives and a number of Key Informant Interviews—indicates that ML is gradually […]
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Strategic Decision Making with Machine Learning (ML)
Contributed by Mark Bridges on September 20, 2022 in Information Technology, Management & Leadership
Account-based Marketing (ABM) Solutions
Account-based Marketing (ABM) solutions are valuable to implement the ABM approach. By using the ABM approach, we can mechanize and trim down the protracted process of finding target accounts and minimize the effort, time, and cost involved in courting these prospective accounts. ABM systems facilitate the stakeholders in creating the most qualified leads, developing tailored […]