Customer Decision Journey

Marketing 2.0: How to Build On-demand Marketing Capabilities

by Mark Bridges
September 24, 2018December 19, 2020

The Digital Era has brought on critical challenges for companies to meet new consumer demands for marketing. Digital Marketing is undergoing transformation at an astounding rate. There is a radical shift towards “on-demand” marketing, where… Marketing 2.0: How to Build On-demand Marketing Capabilities

What Is Digital Transformation?

by David Tang
June 16, 2016December 29, 2016
1 Comment

Organizations across all industries are undertaking “digital transformation” projects. But, what exactly is it? And, are they doing it right? At it’s core, Digital Transformation is driven by the tangible shift in the role of… What Is Digital Transformation?

The Complete Guide to Product Adoption: from Product Life Cycle to Customer Decision Journey

by David Tang
May 27, 2013September 14, 2021
8 Comments

Product Adoption is a compelling and important topic. It affects every single business. There are numerous whitepapers, frameworks, and discussions focused on Product Adoption. They discuss various elements, from market conditions to product attributes to… The Complete Guide to Product Adoption: from Product Life Cycle to Customer Decision Journey

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