Traditional B2B Marketing typically involves communicating with scores of potential customers in the hopes of making a few of them to interact with your website and initiate conversation about an offering of their interest. In contrast, Conversational Account-based Marketing (ABM) is a proactive, systematic approach to go about Marketing that leaves nothing on chance. This […]
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Conversational Account-based Marketing (ABM)
Contributed by Mark Bridges on July 1, 2022 in Management & Leadership, Strategy, Marketing, & Sales