Tag Archives | consumer psychology

The Complete Product Launch Strategy Toolkit

Contributed by Flevy on May 20, 2014 in Strategy, Marketing, & Sales

Launching a new product? In this email, we outline a number of strategic business frameworks that, together, provide a holistic approach to Product Launch Strategy. The linked documents have been developed by a couple of Flevy’s Top Authors, LearnPPT and PPT Lab. 1. Selecting the Right Market Segment Product Life Cycle https://flevy.com/browse/business-document/Product-Lifecycle-227 The […]

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The Complete Guide to Product Adoption: from Product Life Cycle to Customer Decision Journey

Contributed by David Tang on May 27, 2013 in Strategy, Marketing, & Sales

Product Adoption is a compelling and important topic. It affects every single business. There are numerous whitepapers, frameworks, and discussions focused on Product Adoption. They discuss various elements, from market conditions to product attributes to tactical engagement. The purpose of this article isn’t to present anything new. Rather, it’s an attempt to synthesize various established […]

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Tag Archives | consumer psychology

The Complete Product Launch Strategy Toolkit

The Complete Guide to Product Adoption: from Product Life Cycle to Customer Decision Journey

The Top 101 Consulting Frameworks

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