Consumer Decision Journey

The Complete Product Launch Strategy Toolkit

by Flevy
May 20, 2014June 2, 2014

Launching a new product? In this email, we outline a number of strategic business frameworks that, together, provide a holistic approach to Product Launch Strategy. The linked documents have been developed by a couple of… The Complete Product Launch Strategy Toolkit

The Complete Guide to Product Adoption: from Product Life Cycle to Customer Decision Journey

by David Tang
May 27, 2013September 14, 2021
8 Comments

Product Adoption is a compelling and important topic. It affects every single business. There are numerous whitepapers, frameworks, and discussions focused on Product Adoption. They discuss various elements, from market conditions to product attributes to… The Complete Guide to Product Adoption: from Product Life Cycle to Customer Decision Journey

Craft a Successful Strategy for Emerging Markets

by David Tang
March 25, 2013April 28, 2025
2 Comments

As the US and European economies remain teetering on the edge of uncertainty, we are seeing tremendous growth in the emerging markets. Plus, these emerging markets are almost unfathomable in size. Take Beijing, as an… Craft a Successful Strategy for Emerging Markets

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