Launching a new product? In this email, we outline a number of strategic business frameworks that, together, provide a holistic approach to Product Launch Strategy. The linked documents have been developed by a couple of Flevy’s Top Authors, LearnPPT and PPT Lab. 1. Selecting the Right Market Segment Product Life Cycle https://flevy.com/browse/business-document/Product-Lifecycle-227 The […]
Tag Archives | Consumer Decision Journey
The Complete Guide to Product Adoption: from Product Life Cycle to Customer Decision Journey
Product Adoption is a compelling and important topic. It affects every single business. There are numerous whitepapers, frameworks, and discussions focused on Product Adoption. They discuss various elements, from market conditions to product attributes to tactical engagement. The purpose of this article isn’t to present anything new. Rather, it’s an attempt to synthesize various established […]
Craft a Successful Strategy for Emerging Markets
As the US and European economies remain teetering on the edge of uncertainty, we are seeing tremendous growth in the emerging markets. Plus, these emerging markets are almost unfathomable in size. Take Beijing, as an example. The population of this one city—not even the largest in China—is more than double that of the populations of […]
