In the field of Market Research and Consumer Behavior Analysis, a significant problem that organizations face is the inability to fully grasp and interpret the subconscious thoughts and emotions of their consumers. Traditional Market Research methods, such as surveys and focus groups, often capture only the surface-level opinions and preferences of consumers. Such traditional methods […]
Tag Archives | consumer behavior
Behaviors of Mobile Shoppers That Retailers Need to Know
Between smartphones, tablets and e-readers, mobile technology is arguably one of the single strongest influencers of first-world culture in the modern era. This includes the buying behaviors and interactions of consumers with businesses. As a smart business owner, you must understand these new mobile behaviors and market to them to get the most out of […]
