A business remains viable as long as it keeps growing. However, forecasting how much the business will grow in a year, or in a certain period of time, is a difficult proposition for any business leader. Likewise, it isn’t easy for the leaders to envisage the following scenarios: How much growth is necessary for their […]
Tag Archives | Capabilities System
3 Pillars of Product Launch Strategy
Contributed by Mark Bridges on January 31, 2022 in General, Management & Leadership, Organization, Change, & HR, Strategy, Marketing, & Sales
Mature markets, where the customer base begins to stagnate, call for structured Organic Growth founded on a superior Customer Value Proposition (CVP). CVP encompasses all that is gained by customers for the money they pay—material as well as intangible. Customer Value can be articulated by the equation: Customer Value = (Product Performance + Service Delivered + […]
Taking the High Road to Competition: Achieve Business Capabilities Coherence
Contributed by Joseph Robinson on May 1, 2019 in Operations & Supply Chain, Strategy, Marketing, & Sales
Sustainable, superior returns accrue to companies that focus on what they do best. It is that simple. Yet it is incredibly hard to internalize. It is a rare company that focuses on what we do better than anyone in making every operating decision across every business unit and product line. Rarer still is the company […]