behavioral transformation

6 Rs of Behavioral Change

by Mark Bridges
December 4, 2021December 13, 2021

Business Transformation initiatives are typically undertaken to solve a pressing issue, bring about improved performance, or to serve customers better. A critical element of the success of such initiatives entails transforming the existing behaviors of… 6 Rs of Behavioral Change

How Do We Understand Consumer Behavior and Undertake Behavioral Transformation? Know 3 Bs of Behavioral Change

by Mark Bridges
November 30, 2020December 18, 2020

Product managers, marketers, and designers are often confused as to what they should do to increase the chances of customers’ engagement and uptake of their offering. Changing individuals’ behavior to enhance engagement, productivity, innovation, and… How Do We Understand Consumer Behavior and Undertake Behavioral Transformation? Know 3 Bs of Behavioral Change

Nudge Theory: Key Challenges to Consider

by Mark Bridges
July 30, 2019December 18, 2020

Changing the behaviors of people is the foremost issue with every transformation initiative. Nudge theory is a novel Change Management model that underscores the importance of understanding the way people think, act, and decide. The… Nudge Theory: Key Challenges to Consider

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