Business Transformation initiatives are typically undertaken to solve a pressing issue, bring about improved performance, or to serve customers better. A critical element of the success of such initiatives entails transforming the existing behaviors of the employees across the organization. However, this isn’t a straightforward task. Attitudes and practices get reinforced in people by following […]
Tag Archives | behavioral transformation
How Do We Understand Consumer Behavior and Undertake Behavioral Transformation? Know 3 Bs of Behavioral Change
Product managers, marketers, and designers are often confused as to what they should do to increase the chances of customers’ engagement and uptake of their offering. Changing individuals’ behavior to enhance engagement, productivity, innovation, and happiness isn’t straightforward. It takes a lot of effort, time, and resources to execute initiatives aimed at transforming behaviors and […]
Nudge Theory: Key Challenges to Consider
Changing the behaviors of people is the foremost issue with every transformation initiative. Nudge theory is a novel Change Management model that underscores the importance of understanding the way people think, act, and decide. The model assists in encouraging human imagination and decision making, and transforming negative behaviors and influences on people. The approach helps […]
